Digital Experience Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeContentSpecialist Full time $102,994 - $137,814

Strategic Content Specialist

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Be at the forefront of digital innovation and drive forward-thinking content strategies. Our organisation is on a mission to elevate Digital experiences, committed to delivering exceptional customer experience through seamless service and value, effortless access, and high-quality healthcare.

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What does this role entail?

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The Strategic Content Specialist develops and oversees comprehensive content initiatives across digital channels. This role creates impactful digital content across multiple touchpoints, ensuring our content is intuitive and user-centric, and compliant with legal and regulatory standards.

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This role focuses on:

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  • Conducting user research and testing to inform customer-centric content strategies\
  • Ensuring all content is accurate and aligned with brand voice, tone, and design guidelines\
  • Collaborating with cross-functional teams to drive alignment and consistency across Sales and Service programs of work, resulting in cohesive digital experiences\
  • Developing and implementing content design approaches in a multidisciplinary team that includes UX researchers, product designers, engineers, and other specialisations\
  • Providing expert guidance on digital content principles, user interface design patterns, and analytics insights to optimise customer experience and content quality\
  • Translating user and business requirements into compelling digital experiences\
  • Supporting inclusive content design principles and accessible experiences for everyone\
  • Synthesising complex systems into coherent, concise, and engaging interface copy\
  • Driving alignment and consistency across Sales and Service digital content, creating seamless digital experiences for customers and members\
  • Conducting gap analysis and competitor analysis to continually optimise content performance\
  • Aligning content to tone of voice, language, and design system for current and future digital experiences\
  • Supporting content system guides for digital assets to ensure correct usage of content with a clear understanding of how to write content for them\
  • Aligning to WCAG 2.1 AA content-related success criteria\
  • Collaborating with stakeholders to effectively communicate ideas and content decisions\
  • Staying up-to-date with industry trends, best practices, and emerging technologies to drive innovative content solutions\
  • Providing feedback and coaching to project teams to enhance content quality and performance\
  • Working collaboratively with colleagues who share a passion for delivering exceptional customer experiences\

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