Customer Engagement Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeCustomerLoyalty Full time $98,765 - $123,456
Job Description

We are seeking a strategic leader to champion customer-centric initiatives and drive loyalty strategies. As the Customer Loyalty Manager, you will oversee the design and implementation of loyalty programs, leveraging insights from data analytics to inform decision-making.

This role involves collaborating with cross-functional teams to align loyalty initiatives with broader business objectives, delivering measurable outcomes that support sales growth and customer satisfaction.

The ideal candidate will have a deep understanding of customer behaviour, advanced analytical capabilities, and a proven ability to translate insights into actionable strategies that drive customer engagement and business success.

Key Responsibilities:

  • Develop and execute loyalty programs to drive customer retention and engagement.
  • Lead the collection and analysis of customer feedback to inform business decisions and improve customer experiences.
  • Map and enhance the end-to-end customer journey across all touchpoints to enhance satisfaction and loyalty.
  • Utilize customer data and advanced analytics to uncover actionable insights that drive customer value and business growth.

Required Skills and Qualifications

The successful candidate will possess:

  • Bachelor degree in Marketing or related field.
  • 3+ years progressive experience in loyalty program management, including acquisition and retention marketing or CRM marketing.
  • Strong retail business acumen, including sales, margin, and business outcomes.
  • Demonstrated practical experience across Omnichannel/marketing automation systems.
  • Data-driven marketing experience and ability to analyse and interpret data, map trends, and make recommendations.

Benefits

As a valued member of our team, you will enjoy a supportive and flexible work environment, as well as a range of benefits including additional annual leave and well-being days.

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