Strategic Demand Generation Specialist

5 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $140,000
Role Overview

We are seeking a seasoned professional to lead the development and execution of demand generation strategies across the entire buyer journey. This encompasses creating awareness, accelerating pipeline growth, and driving revenue.

The successful candidate will be responsible for crafting comprehensive full-funnel marketing programs that align with sales priorities, regional goals, and corporate campaigns. They will collaborate closely with Sales, RevOps, and the global marketing team to design initiatives that resonate with buyers, convert demand, and scale pipeline growth.

  • Develop and implement a robust demand generation strategy across ANZ to drive pipeline and revenue, in line with North America Marketing's strategic objectives
  • Own full-funnel campaign planning from awareness through conversion, aligned to regional goals and sales plays
  • Partner with Sales and RevOps to define audience segments, territory priorities, and lead qualification criteria
  • Design integrated campaigns across channels including digital, paid media, ABM, email nurture, and content syndication
  • Leverage global campaign assets and localise as needed to ensure regional relevance and impact
  • Collaborate with the digital team to execute campaigns across all digital and social platforms, including paid, organic, and SEO
  • Track, measure, and optimize marketing performance using PowerBI, 6sense, and marketing automation platforms
  • Work cross-functionally with content, brand, and product marketing to ensure campaign alignment and brand consistency for both channel (SI/VAR and MSP) and direct
  • Contribute to the growth of our pipeline and brand presence in the ANZ region through innovative marketing approaches
About You

We look for individuals who value agility, passion, and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and showcase their contributions.

  • 5+ years of B2B marketing experience, with a focus on demand generation and campaign strategy
  • Strong understanding of the ANZ enterprise technology market and buyer behavior
  • Proven track record of managing full-funnel programs and driving measurable pipeline impact
  • Experience with digital advertising, ABM platforms (e.g., 6sense), and marketing automation tools (e.g., Marketo)
  • Strong analytical and project management skills with attention to detail and execution
  • Excellent communication skills and experience working cross-functionally in a global marketing environment
What We Offer
  • Competitive market-based compensation
  • Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC
  • Work-life balance through a hybrid working model of 3 days a week in office
  • Generous PTO allowance incl. specific holidays
  • Private Health Insurance
  • Mobile Phone Plan Reimbursement
  • Tuition Reimbursement
  • Dedication Awards
  • Employee Referral Program
  • And many more benefits

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