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Brand and Content Strategy Manager

2 months ago


North Sydney Council, Australia MLC Limited Full time
About the Role

We are seeking a highly skilled Brand and Content Strategy Manager to join our Brand and Marketing team at MLC Limited. As a key member of our team, you will be responsible for developing and implementing brand strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and execute brand strategies that align with our business objectives
  • Lead the development of key brand assets, including marketing communications and content
  • Collaborate with cross-functional teams to ensure brand consistency and integrity
  • Conduct research and analysis to inform brand strategy and messaging
  • Manage and oversee the day-to-day use of the brand, ensuring adherence to brand licensing agreements
  • Develop and implement brand engagement strategies to drive customer loyalty and retention

About You

  • Tertiary qualification in Marketing, Business, or a related discipline
  • 6+ years of experience in a communications strategy role, with a proven track record of delivering strategic communications plans
  • Previous experience in a people leadership role, with a focus on developing and leading high-performing teams
  • Superior writing, storytelling, and content development skills, with the ability to work with research and behavioral insights to develop and refine messaging and communication tools
  • Demonstrated experience in brand management and brand engagement strategies, with a focus on driving business value and customer engagement
  • Strong project management and planning skills, with the ability to manage multiple projects simultaneously
  • Demonstrated experience presenting, communicating, and facilitating insights to drive business decisions

What We Offer

  • A supportive and inclusive team culture, with opportunities for growth and development
  • A competitive salary and benefits package, including additional lifestyle leave and our Family Life hub
  • The opportunity to work with a leading insurance company, with a strong focus on customer engagement and loyalty
  • A dynamic and fast-paced work environment, with opportunities to develop and implement innovative brand strategies