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Brand and Content Strategy Manager
2 months ago
We are seeking a highly skilled Brand and Content Strategy Manager to join our Brand and Marketing team at MLC Limited. As a key member of our team, you will be responsible for developing and implementing brand strategies that drive business growth and customer engagement.
Key Responsibilities:
- Develop and execute brand strategies that align with our business objectives
- Lead the development of key brand assets, including marketing communications and content
- Collaborate with cross-functional teams to ensure brand consistency and integrity
- Conduct research and analysis to inform brand strategy and messaging
- Manage and oversee the day-to-day use of the brand, ensuring adherence to brand licensing agreements
- Develop and implement brand engagement strategies to drive customer loyalty and retention
About You
- Tertiary qualification in Marketing, Business, or a related discipline
- 6+ years of experience in a communications strategy role, with a proven track record of delivering strategic communications plans
- Previous experience in a people leadership role, with a focus on developing and leading high-performing teams
- Superior writing, storytelling, and content development skills, with the ability to work with research and behavioral insights to develop and refine messaging and communication tools
- Demonstrated experience in brand management and brand engagement strategies, with a focus on driving business value and customer engagement
- Strong project management and planning skills, with the ability to manage multiple projects simultaneously
- Demonstrated experience presenting, communicating, and facilitating insights to drive business decisions
What We Offer
- A supportive and inclusive team culture, with opportunities for growth and development
- A competitive salary and benefits package, including additional lifestyle leave and our Family Life hub
- The opportunity to work with a leading insurance company, with a strong focus on customer engagement and loyalty
- A dynamic and fast-paced work environment, with opportunities to develop and implement innovative brand strategies