Brand Content Strategy Lead

2 months ago

Sydney, Australia CHEP Full time

CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.

What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model.

Job Description

The Brand Content Strategy Manager plays a crucial role in developing and executing the content strategy for Brambles and its portfolio of brands across all platforms ensuring it aligns with our company’s vision and resonates across our audiences (customers, colleagues, investors and other market stakeholders). The Brand Content Strategy Manager co-creates with cross-functional teams and external agencies, leads brand content creation efforts and shapes our brand’s voice.

  • Strengthen both the CHEP and Brambles brands, clarifying how they interact by developing and executing comprehensive content strategy.
  • Driving brand awareness, engagement and lead generation through strategic content marketing.
  • Drive regional teams and external partners to fix the day-to-day issues, through a combination of process/governance, awareness and capability-building about the importance of our brand, and targeted work to resolve all gaps/challenges.
  • Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.
  • Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.

Experience / Skills:

  • Bachelor's degree in business administration, Marketing, or other related field.
  • Knowledge of content marketing trends, audience segmentation and persona development.
  • Digital marketing skills such as search engine optimization, email marketing, and social media marketing
  • Data analysis and interpretation
  • Proficiency in using marketing tools—as social media analytics, brand voice and writing tools, Semrush
  • Understanding website design and development
  • Knowledge of consumer behavior and trends
  • Ability to track and measure Brand Performance Indicators
  • Understanding of user experience (UX) principles and web design best practices

Preferred Education

Bachelors - Marketing

Preferred Level of Work Experience

5 - 7 years

Remote Type

Hybrid Remote

We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Individuals fraudulently misrepresenting themselves as Brambles or CHEP representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. Brambles and CHEP never conduct interviews via online chat or request money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at recruitment@brambles.com.

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