Brand Content Strategy Lead

3 weeks ago

Sydney, New South Wales, Australia CHEP Full time

CHEP is a global leader in supply chain solutions, and we're looking for a skilled Brand Content Strategy Lead to help us tell our story. As a key member of our marketing team, you'll develop and execute a comprehensive content strategy that showcases our brand's vision and resonates with our diverse audiences.

The ideal candidate will have a strong background in content marketing, with experience in creating engaging content that drives brand awareness and lead generation. You'll work closely with cross-functional teams to co-create content that supports our marketing initiatives and product launches.

Key Responsibilities:

  • Develop and execute a comprehensive content strategy that aligns with our company's vision and resonates with our audiences.
  • Collaborate with cross-functional teams to co-create content that supports marketing initiatives and product launches.
  • Drive brand awareness and lead generation through strategic content marketing.
  • Optimize content for search engine optimization (SEO) and ensure consistent brand messaging and tone of voice.

Requirements:

  • Bachelor's degree in business administration, marketing, or a related field.
  • Knowledge of content marketing trends, audience segmentation, and persona development.
  • Digital marketing skills, including search engine optimization, email marketing, and social media marketing.
  • Data analysis and interpretation skills.
  • Proficiency in using marketing tools, such as social media analytics and brand voice and writing tools.

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