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Brand Content Strategy Lead

1 month ago

Sydney, New South Wales, Australia CHEP Full time

CHEP is a global leader in supply chain solutions, and we're looking for a skilled Brand Content Strategy Lead to help us drive our brand forward.

The successful candidate will play a key role in developing and executing our content strategy across all platforms, ensuring it aligns with our company's vision and resonates with our audiences.

Key Responsibilities:

  • Develop and execute comprehensive content strategy to strengthen the CHEP and Brambles brands.
  • Drive brand awareness, engagement, and lead generation through strategic content marketing.
  • Collaborate with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches, and thought leadership.
  • Optimize content for search engine optimization (SEO) and ensure consistent brand messaging and tone of voice.

Requirements:

  • Bachelor's degree in business administration, marketing, or a related field.
  • Knowledge of content marketing trends, audience segmentation, and persona development.
  • Digital marketing skills, including search engine optimization, email marketing, and social media marketing.
  • Data analysis and interpretation.
  • Proficiency in using marketing tools, such as social media analytics, brand voice, and writing tools.

We offer a Hybrid Work Model and are an Equal Opportunity Employer.