Digital Marketing Specialist

2 days ago

Brisbane, Queensland, Australia Culture Kings Full time

About the Opportunity

The Digital Marketing Specialist will drive the growth of our e-commerce stores across Australia, New Zealand, and the United States. This role will leverage expertise in Google advertising to enhance our online presence, increase traffic, and maximize ROI from our SEM campaigns.

Key Responsibilities

  • Develop and implement various Google Ads campaigns with a focus on growing sales and profits across all markets.
  • Optimize ad performance through A/B testing, keyword analysis, and audience targeting.
  • Allocate and manage budgets effectively across multiple campaigns and markets.
  • Implement and refine search & keyword strategies to drive relevant traffic and increase conversions.
  • Utilize Google Analytics and other tools to track, report, and analyze website traffic and campaign performance.
  • Collaborate with the e-commerce, web development, and design teams to optimize landing pages for higher conversion rates.
  • Implement best practices for landing page structure, content, and user experience.
  • Explore and implement new Google Ads features and beta programs to stay ahead of industry trends.
  • Provide training and support to junior team members as needed.
  • Ensure all SEM activities comply with Google's advertising policies and industry best practices.

Requirements

  • At least 5 years of hands-on experience in a PPC/SEM role preferably for global e-commerce brands.
  • Minimum 2 years experience in managing Annual Marketing budgets of over $1 Million.
  • Expert knowledge of all Google products including but not limited to Google Ads, Google Merchant Centre, GA4 & Google Tag Manager.
  • Experience managing and optimizing large product data feeds using tools such as Datafeedwatch or similar.
  • High proficiency with Excel and/or Google Sheets.
  • Qualification in a relevant field is desirable but not essential.
  • Ability to influence, educate, and bring together various departments to drive strategic SEM initiatives.

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