Marketing and Data Analysis Manager

2 weeks ago

City of Yarra, Australia Shaw Industries Group, Inc. Full time
Job Title

Shaw Contract Marketing and Data Analysis Manager - Melbourne

Position Overview

Shaw Contract Group Australia PTY LTD supplies carpet and resilient products that give foundation to spaces and support to the people within them. At the heart of Shaw Contract Group Australia, we create products and solutions that positively impact people and the planet.

The role of the Marketing and Data Analysis Manager for Shaw Contract Group Australia is to use data analysis to create marketing tools to help grow the COREtec brand revenues and increase profits in Australia and New Zealand. The Marketing and Data Analysis Manager will develop and execute strategic plans for sales and marketing initiatives using data analysis. The Marketing and Data Analysis Manager will work with the Australian sales team as well as with the COREtec marketing teams across the world.

Key Responsibilities
  • Drive Business Growth: Identify and develop new opportunities to increase business revenue and expand the presence of the COREtec brand in Australia.
  • Analyze Sales Data: Use data analysis to gain insights into sales performance, trends, and patterns.
  • Establish Communication Channels: Maintain relationships with key accounts to understand marketing needs and create strategic marketing plans.
  • Track Trends and Recommend Products: Stay up-to-date with new trends and recommend products and services to meet customer needs.
  • Develop Sales and Marketing Dashboards: Create analytical tools to support sales analysis and decision-making.
  • Collect and Analyze Sales Data: Gather sales data from various sources and develop data models to support sales analysis.
  • Apply AI and Data Synthesis Techniques: Use knowledge of the latest AI and data synthesis techniques to generate marketing insights.
  • Present to Stakeholders: Make presentations to architects, designers, and flooring distributors to promote marketing campaigns.
  • Develop Marketing Strategies: Present marketing opportunities to the business and help develop marketing strategies.
  • Execute Marketing Strategy: Setup and execute marketing strategy tailored to the preferences and trends of the Australian and New Zealand markets.
  • Collaborate with Global Teams: Liaise with European COREtec brand leaders and product development teams to communicate Australian needs.
  • Evaluate Market Response: Evaluate market response to refine sales and marketing strategy and increase brand awareness.
  • Build Relationships: Develop and strengthen internal and external relationships to increase market share.
Requirements
  • Education: A college or university diploma or equivalent is required.
  • Qualifications: Bachelor's degree in a Business, Data Analytics, Engineering, or Marketing discipline.
  • Experience: 2+ years of marketing experience with a focus on sales data analysis.
  • Skills: Strong modelling techniques and analytical skills with demonstrated ability to find solutions without specific step-by-step instructions.
  • Industry Knowledge: Knowledge of resilient flooring including: LVT, WPC, SPC required; COREtec experience preferred.
  • Travel Requirements: Ability to travel to Europe and New Zealand.
  • Language Skills: Ability to speak Dutch preferred.
  • Work Style: Ability to work independently with minimal supervision.

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