Marketing and Community Engagement Specialist

4 weeks ago

Sydney, New South Wales, Australia Vicinity Centres Full time

Unlock your potential in a dynamic role at Vicinity Centres, where you will play a vital part in delivering exceptional customer experiences across our thriving shopping destinations.

Job Description

We are seeking an experienced Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for the effective tactical execution of key marketing activity and campaigns to drive the best customer experience for our centres' communities.

You will support the Regional Brand & Marketing Manager and National Marketing more broadly in the development of marketing strategies and the tactical amplification of the Centre's Marketing plan, aligned to the Vision Strategy and Action Plan (VSA's). In addition, you will generate local tactical activity creative briefs with local requirements to be aligned with VSA pillars and national toolkits.

Responsibilities
  • Develop strong relationships with retail partners, ensuring regular and meaningful communication and reporting at all times.
  • Understand the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations, and partnerships.
  • Work with the Digital and Social Specialist to implement social and digital activity, monitoring and reporting.
  • Evaluate, manage, and maintain event, campaign, and activation installations, dismantling, risk assessments, and day-to-day management during each event/campaign or activation.
  • Ensure legal and compliance duties, including briefing terms and conditions, and escalating compliance and governance requirements to necessary teams.
  • Manage financial/budgeting duties, including raising purchase orders, processing invoices, monthly forecasting, and annual budgeting processes.
  • Localise the national sustainability strategy, including relationship management, community bookings, and data reporting.
  • Provide centre operational support, including centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve, consumer complaints, and onsite contractor support.
  • Perform administrative and reporting duties, including preparing reports, attending CAR meetings and state meetings, centre administrative support, performance management of traffic, sales, and campaign PIR's, and compliance reporting.
Requirements

We seek an experienced marketing professional with competency in modern, results-driven marketing. You will have a proven capability in delivering marketing events and activities targeted to meet marketing objectives, identified customer segments, and sales categories, driven by a good understanding of the local competitive landscape and key customer insights.

  • Event implementation and management skills.
  • Proofreading and editing skills.
  • Interpersonal and strong verbal and written communication skills.
  • Customer service skills.
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, compliance, and time management skills.
  • Ability to work as a part of a team and develop/maintain strategic relationships.
Benefits

Vicinity Centres offers a comprehensive benefits program that focuses on creating an awesome place to work, where our people are rewarded and recognised. This includes:

  • Flexible working options.
  • Birthday leave and purchased additional leave.
  • $1,000 worth of VCX securities rewarded for eligible team members.
  • Internal mentoring program.
  • Generous Parental Leave.

Salary: $80,000 - $100,000 per annum, depending on experience.

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