APAC Growth Strategist

1 day ago

Australia beBeeMarketing Full time $90,000 - $120,000

Job Summary

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The Senior Partner Marketing Specialist role involves creating and executing joint marketing strategies to drive growth with key APAC-based partners. This position requires collaboration with various teams, including global partner marketing managers and the APAC marketing team, to develop and implement co-marketing plans that meet both partner and company objectives.

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This specialist will also create and lead 1:many marketing initiatives that help grow revenue through the partner channel in APAC. The ideal candidate will have a strong understanding of sales cycles and processes, as well as the ability to influence sales professionals and leaders to drive marketing objectives.

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Key Responsibilities:

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  • Develop and execute co-marketing strategies for assigned APAC-based partners and regional offices/member firms of global partners.
  • Collaborate with Global Partner Marketing Managers to plan and implement the APAC regional portion of Gold and Silver partner marketing plans.
  • Generate and execute creative ideas for joint marketing tactics that drive business growth for partners and harmonize with other company marketing teams' activities.
  • Work closely with the APAC marketing team to create and execute annual APAC partner marketing program that meets both partner marketing and APAC marketing objectives.
  • Collaborate with channel sales and customer success teams to further develop partner relationships and assure partner co-marketing strategy aligns with overall partner success plans.
  • Instrumental in taking partner enablement initiatives to key partners, communicating how these programs benefit the partner, and driving usage.
  • Develop and implement partner marketing support on a 1:many level, including process improvement, how-to guides, and through-partner campaigns; adapt global 1:many campaigns as needed for APAC markets.
  • Create and encourage use of through-partner marketing campaigns and programs to extend and amplify company go-to-market messages while helping partners move prospects through the sales funnel.
  • Evaluate performance of marketing campaigns and activities and use this insight to inform future joint marketing with partners.
  • Provide product and industry insights to shape partners' go-to-market approach, and gather insights from partners to inform company's partner marketing, sales enablement, and product marketing efforts.
  • Collaborate with other marketing teams to ensure the value of engaging with partners, regardless of path to purchase, is clearly communicated in messaging and content for customers and prospects.
  • Support company's competitive intelligence and market validation projects by leading related discussions with partner accounts.

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