Senior Marketing Campaign Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $92,332 - $104,762
Integrated Marketing Strategist

We are seeking a skilled Integrated Marketing Strategist to lead our marketing initiatives. As a creative thinker with end-to-end campaign experience, you will develop and deliver impactful marketing strategies and campaigns that drive results.

About the Opportunity

The role is responsible for:

  • Designing and executing innovative, integrated marketing strategies and campaigns aligned with our objectives
  • Enhancing brand presence, building relationships with target audiences, and driving visitation onsite and online
  • Contributing to audience journey planning, devising targeted marketing activity to increase audience acquisition, engagement, and retention
About You

To succeed in this position, you will bring:

  • Tertiary qualification in marketing, communications, or related discipline, or equivalent work experience
  • Demonstrated experience planning and delivering comprehensive campaigns across paid/earned/owned channels from brief to evaluation
  • Demonstrated experience developing and delivering integrated marketing strategies and campaigns, with documented results in audience growth and continuous improvement
About the Organisation

Australia's oldest public library believes in the power of knowledge to change lives and enrich the cultural, educational, social, and economic lives of all Victorians.

The organisation aims to provide access to information, promote literacy, and foster a love of learning among its community.

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