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Senior Marketing Manager

2 months ago

Sydney, New South Wales, Australia Klook Travel Technology (Australia) Pty Ltd Full time

About Klook

We are a leading travel technology company that believes in making travel more accessible and enjoyable for everyone. Our mission is to inspire and enable more moments of joy for travelers through our curated experiences and travel services.

As a Senior Marketing Manager, you will play a key role in driving growth and awareness for our brand in the ANZ region. You will be responsible for developing and executing strategic marketing plans, managing a team of marketers, and collaborating with cross-functional teams to deliver high-impact projects.

Responsibilities:

  • Lead and manage a team of marketers, aligning ANZ market OKRs with individual roles and responsibilities across channels and team members.
  • Develop and own marketing plans, defining the optimal marketing mix, driving growth through innovation, and managing the marketing budget.
  • Oversee the implementation and execution of integrated marketing and communications plans across multiple channels, including social media, partnerships, content, branding, and PR.
  • Collaborate with cross-regional business groups and functional areas to deliver high-impact projects for local and global campaigns.
  • Provide strategic direction and creative input to digital, social, and content teams to ensure their content aligns with Klook's overall messaging and marketing strategies.
  • Build and manage best-in-class, high-impact partnerships to expand Klook's presence and accelerate customer acquisition in the ANZ region.
  • Analyze, report on, and optimize the effectiveness of marketing channels to understand and improve key customer engagement and acquisition metrics.
  • Communicate effectively with all stakeholders on key business metrics, progress, and issues to ensure alignment, maintain high visibility, and allow for timely stakeholder involvement.
  • Foster a strong team culture that emphasizes rapid experimentation, measurement, and optimization.
  • Ensure compliance of all marketing communications and materials, including media content, guidelines, templates, and press releases.

Qualifications:

  • Minimum 5-7 years of experience in a senior marketing role, preferably within the travel or tourism industry.
  • Proven track record of developing and executing successful marketing campaigns across multiple channels.
  • Strong understanding of digital marketing best practices, including social media marketing, content marketing, SEO, and PPC.
  • Experience in managing and leading a marketing team.
  • Excellent communication, presentation, and interpersonal skills.
  • Data-driven and analytical with a strong ability to translate data insights into actionable strategies.
  • Passionate about travel and the tourism industry.
  • Experience working in a fast-paced and dynamic environment.