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Regional Marketing Leader APAC/ANZ, Snap Inc.

1 month ago

Sydney, New South Wales, Australia Snap Inc. Full time
Job Title:

Regional Marketing Leader APAC/ANZ, Snap Inc.

Company Overview

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Our three core products are Snapchat, an augmented reality platform, and AR glasses.

The Marketing team at Snap Inc. articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization with functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations.

About the Role

We're looking for a senior leader to lead marketing across both APAC and ANZ from our Sydney office. This person will act as the regional leader for marketing in APAC while also leading the marketing specific plans for Australia and New Zealand. This is a 12-month cover for parental leave.

In this role, you'll work closely with our APAC president as well as the General Managers from ANZ, India, and China, and partner with Creative, Product, Comms, Sales, and Insights teams in APAC to build and execute marketing programs which grow Snap's business goals across revenue, community, and AR.

Key Responsibilities:
  • Lead the overall APAC Marketing strategy, focusing on both consumer (B2C) and business (B2B) audiences across ANZ, China, and India.
  • Sit on the APAC leadership team to help support and drive the regional agenda.
  • Work closely with cross-functional partners to support our team efforts by communicating our brand vision and campaign ideas to rally support.
  • Lead a team of marketers across each market to drive exceptional work forward.
  • Share insights and showcase APAC marketing activity with Snap's senior leadership team globally to crystalize their understanding of market and customer dynamics.
  • Advocate for APAC marketing requirements (budget, resources, headcount etc.) with the global marketing leadership.
What You'll Do, as Head of ANZ:

You will lead the ANZ Marketing strategy, focusing on both consumer (B2C) and business (B2B) audiences within the Australian and New Zealand markets.

Create and execute marketing programs which deliver on the strategy and communicate Snap's value proposition for consumers and businesses via innovative brand campaigns, success stories, thought leadership, partnerships, workshops, and events.

Work with brand, creative, and cross-functional teams to create culturally relevant and best-in-class creative, integrated marketing campaigns.

Lead a diverse mix of internal, and external partners to create best-in-class marketing campaigns across a wide range of verticals and disciplines.

Partner with other stakeholders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, and Sales to ensure our marketing delivers on Snap's ANZ's overarching business goals.

Represent Snap Marketing in leadership forums and key decisions in the market.

Collaborate with other marketing leaders in APAC to build and localize global marketing programs, and share best practices across our portfolio.

Share insights from our marketing activity in the region with Snap's senior leadership team in order to crystalize their understanding of market and customer dynamics.

Measure the effectiveness and ROI of business marketing and ensure it delivers on Snap's goals in the market.

Requirements

We're looking for someone with strong leadership skills, ability to inspire and lead a team of marketers with passion, empathy, and excellence.

A multidimensional marketer with a track record of inspiring creative ideas that come to life across a broad ecosystem of marketing channels including paid, organic, and earned.

Collaborative approach which embodies Snap's core values.

Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldn't.

Analytical rigor and an ability to synthesize complex data into actionable insights.

Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams.

Ability to communicate Snap's brand story and value proposition on stages and in the press.

A passion for Snapchat.

Estimated Salary:

$120,000 - $180,000 per annum, depending on experience.

Location:

Sydney, Australia.

About Us

Snap Inc. is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification.