Brand Leader For Growth Markets

14 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $140,000 - $180,000

Job Opportunity:

Senior Brand Marketing Director APAC

The Senior Brand Marketing Director is responsible for leading and executing strategic brand-building initiatives across the Asia Pacific region, driving awareness, engagement, and revenue growth.

This role involves creating and managing comprehensive brand and content marketing strategies from start to finish, encompassing strategy development, program execution, and performance measurement. The ideal candidate will possess a strong background in brand marketing, with experience in owning metrics and KPIs across various marketing activities.

The successful candidate will be able to execute targeted, consistent, and actionable brand programs that align with business objectives and are integrated across multiple marketing channels. They will also possess excellent communication and influence skills to partner effectively with stakeholders and drive decision-making and outcomes.

The Senior Brand Marketing Director will work closely with cross-functional teams to ensure alignment and success of brand programs. This includes partnering with sales and customer success teams to ensure go-to-market alignment and success. They will also be responsible for building and maintaining trusting relationships and credibility with internal and external stakeholders.

Key Responsibilities:

  • Develop and execute comprehensive brand and content marketing strategies across APAC
  • Lead and manage team members in executing brand and content marketing efforts
  • Partner with sales and customer success teams to ensure GTM alignment and success
  • Measure and report on impact of brand programs using key metrics, awareness, brand sentiment, site traffic, MQL, SQL, and pipeline generation
  • Build and maintain trusting relationships and credibility with internal and external stakeholders
  • Collaborate with cross-functional teams to create cohesive brand experiences across all touchpoints

Requirements:

  • 12+ years of experience in brand marketing, preferably in a B2B SaaS company
  • Experience owning metrics and KPIs across various marketing activities
  • Strong background in executing strategic brand programs that are targeted, consistent, actionable, and integrated across marketing channels
  • Excellent communication and influence skills to partner with stakeholders and improve decision-making and outcomes
  • Possess the ability to ground decisions with data, metrics, and customer insights

What You'll Achieve:

  • Achieve regional business acquisition objectives across all segments and customer growth
  • Deliver brand performance required to strengthen our position and build greater awareness
  • Excellent integrated funnel performance aligned to local and global programs

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