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Brand Marketing Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $175,000 - $215,000
Job Overview:

We are seeking a seasoned marketing leader to spearhead our brand, PR and influencer strategy. This role demands strategic thinking, creativity and exceptional stakeholder management.

Key Responsibilities:
  • Oversight of integrated campaigns across brand marketing, PR and influencer programs, aligning with global growth objectives.
  • Providing creative and strategic direction for campaigns, PR activations and influencer programs, including concept approval, talent selection and messaging.
  • Leading localisation strategies and global market expansion across multiple regions, building partner networks.
  • Mentoring direct reports, fostering a collaborative, creative and results-driven culture.

This individual will be responsible for driving measurable results through data-driven decision making, setting key performance indicators and analysing performance metrics.

Requirements:
  • Senior leadership experience managing brand, PR and/or influencer teams in high-profile industries.
  • A proven track record in delivering integrated campaigns with measurable outcomes.
  • Celebrity and influencer management experience, including talent selection and campaign activation.
  • Strong strategic thinking with the ability to translate business objectives into creative initiatives.
  • Global market experience, including localisation strategies across multiple regions.
  • Data-driven decision making with experience setting KPIs and analysing performance metrics.
  • Exceptional stakeholder management skills, including experience presenting to executive teams.
  • Creative leadership and brand storytelling, ensuring culturally relevant and commercially effective campaigns.