Brand Marketing Strategy Leader
2 weeks ago
Job Summary:
We are seeking a results-driven Brand Marketing Strategy Leader to drive the development of our brand and digital strategy. As a key member of our team, you will be responsible for leading the creation and execution of omni-channel strategies, fostering a customer-centric mindset, and leveraging data analytics to inform decision-making.
Main Responsibilities:
- Leverage market trends and insights to inform strategic marketing decisions
- Develop and execute comprehensive brand and digital strategies
- Foster a collaborative environment that promotes cross-functional teamwork and open communication
- Analyze data and metrics to measure campaign success and inform future strategies
- Elevate the positioning of our brand offer through innovative marketing initiatives
- Oversee product development activities to ensure alignment with brand strategy
- Maintain and optimize digital architecture and systems to support business growth
- Craft compelling educational materials and develop strategies for knowledge sharing
- Manage marketing budgets and direct reports to achieve business objectives
Requirements:
- Demonstrated experience in brand management and digital marketing
- Excellent writing and organizational skills
- Proven track record of successful team leadership and management
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