Brand Strategy and Product Launch Director

2 weeks ago

Sydney, New South Wales, Australia Montu Full time
Job Description

We are seeking a highly skilled Brand Strategy and Product Launch Director to join our team at Montu Brands. In this role, you will play a pivotal part in creating and executing the brand strategy for our product portfolio.

About the Role

As a Brand Strategy and Product Launch Director, you will be responsible for planning and delivery of marketing initiatives with a direct impact on growth. This includes developing and delivering the Montu Brands product portfolio strategy, identifying growth opportunities for Montu's product portfolio, and competitor analysis and staying on top of market trends.

You will also work with cross-functional teams to assist with the development of new brands, including visual identity, brand messaging, packaging, and marketing collateral. Additionally, you will coordinate and deliver product launch training to sales and clinical teams and communicate our brand's unique value proposition, acting as the brand champion.

The ideal candidate will have exceptional project management skills, with experience managing multiple projects simultaneously and delivering in a fast-paced dynamic work environment. You will also have experience developing marketing campaigns to a clinical audience with proven success and demonstrable ongoing professional development in the field of brand management.

A strong understanding of branding and marketing principles, as well as analytical and problem-solving skills, is essential for this role. You will be required to work collaboratively with diverse stakeholder groups and meet deadlines.

Key Responsibilities
  • Develop and deliver the Montu Brands product portfolio strategy
  • Identify growth opportunities for Montu's product portfolio
  • Competitor analysis and stay on top of market trends
  • Work with cross-functional teams to develop new brands
  • Coordinate and deliver product launch training
  • Communicate our brand's unique value proposition
  • Manage multiple projects simultaneously
Requirements

To be successful in this role, you will require:

  • Bachelor's degree in Brand Management, Marketing, Business Administration, or a related field
  • Minimum of 5 years experience as a product/brand manager, GP healthcare marketing experience essential
  • Proven experience developing marketing plans that generate growth
  • Proven expertise in crafting new brand identities
  • Experience developing and executing product launch strategies and campaigns
  • Exceptional project management experience
  • Demonstrable ongoing professional development in the field of brand management
  • Strong understanding of branding and marketing principles
  • Analytical and problem-solving skills
Benefits

We offer a range of benefits, including:

  • Gaining access to SAGED courses and more through the Greenhouse learning platform
  • Enjoying discounts with over 450 retailers through our Reward and Recognition platform
  • The freedom of a full-time, work-from-home role
  • Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities
  • Mental health support through our wellbeing platform, Unmind
  • A private health insurance discount through Medibank
  • Up to 8 weeks of paid parental leave
  • Swag kits to celebrate key milestones in your journey with us
  • Ergonomic equipment reimbursement benefit

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