Product Launch Strategist

2 months ago


Sydney, New South Wales, Australia SafetyCulture Full time

This role at SafetyCulture is a high-growth opportunity for an experienced Product Marketing Manager to drive brand awareness and product portfolio growth.

You will work closely with the MD, product team, marketing team, and global go-to-market teams to execute successful product launches across key marketing & commerce channels. Your responsibilities will include:

  • Developing and executing GTM strategies to launch new features, products, and services to market both internally and externally.
  • Collaborating with product, marketing, and GTM teams to drive continued growth, adoption, and engagement of specific product portfolios.
  • Crafting compelling messaging that resonates with customers and builds a point of difference in the market.
  • Analyzing market and customer needs & feedback to shape product strategy and roadmap planning.
  • Creating sales enablement content that communicates complex concepts, technology updates, and product features in a simple way.
  • Driving cross-functional alignment to our overall product roadmap, addressable markets, and processes.

Key benefits include flexible working arrangements, professional development opportunities, equity, a competitive salary ($140,000 per year), great food, and wellbeing initiatives.



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