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Meta Advertising Specialist/Strategist

2 months ago


Melbourne, Victoria, Australia SLAM Strategy Full time
Job Description

We are seeking a highly skilled Meta Advertising Specialist/Strategist to join our team at SLAM Strategy. As a key member of our marketing team, you will be responsible for developing and executing effective Meta and Google ads campaigns to drive business growth and revenue.

Key Responsibilities:

  • Plan, implement, and optimize Meta ads campaigns with a focus on e-commerce brands.
  • Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Effectively manage campaign expenses by staying on budget, estimating monthly costs, and reconciling any discrepancies.
  • Track KPIs to assess performance and pinpoint issues.
  • Provide key marketing support for developing, executing, and optimizing ongoing lead nurturing campaigns.
  • Conduct market research on keywords, consumer trends, and competing brands.
  • Brainstorm new and creative growth strategies.
  • Develop compelling marketing copy and design engaging creatives.
  • Generate lead funnels and campaigns for SLAM and its clients.
  • Support sales and account managers with stakeholder management.
  • Support admin and technical team members with analytics and data integration.
  • Monitor and analyze performance metrics to improve campaign effectiveness.
  • Collaborate with our team to ensure marketing aligns with our goals and values.
  • Stay updated on industry trends and suggest innovative marketing ideas.

Requirements:

  • Proven Meta and Google ads marketing experience with a focus on e-commerce and performance marketing.
  • Strong knowledge of copywriting and creative design tools.
  • Excellent communication and organizational skills.
  • Ability to work independently and take initiative.
  • Long-term agency experience is preferred.

What We Offer:

  • Flexible working hours in a remote setting to fit your schedule.
  • Collaborative and supportive work environment.

We are looking for a talented and motivated individual who is passionate about digital marketing and has a proven track record of success in e-commerce and performance marketing. If you are a creative and analytical thinker who is able to work independently and as part of a team, we encourage you to apply for this exciting opportunity.