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Meta Performance Media Specialist

1 month ago

Melbourne, Victoria, Australia SLAM Strategy Full time
Job Title: Meta Performance Media Specialist

This is a remote position that requires a self-sufficient Marketing Specialist/Strategist with experience in end-to-end Meta and Google campaign management. The ideal candidate will be responsible for implementing, optimising, reporting, and scaling SMM and SEM campaigns.

Key Responsibilities:
  • Meta ads campaign planning, implementation, and optimisation with a focus on E-commerce brands
  • Ability to Execute tests, collect, and analyse data, and identify trends and insights to achieve maximum ROI in paid search campaigns
  • Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise
  • Tracking KPIs to assess performance & pinpoint issues
  • Analysing and interpreting research and analytics data to inform the marketing strategy
  • Provide key marketing support for developing, executing, and optimising ongoing lead nurturing campaigns to keep the brand top of mind and drive conversions
  • Conduct market research on keywords, consumer trends, and competing brands
  • Brainstorm new and creative growth strategies
  • Excellent copywriting skills for developing compelling marketing copy and designing engaging creatives
  • Generating lead funnels and campaigns for SLAM and its clients
  • Support sales and account managers with stakeholder management
  • Support admin and technical team members with analytics and data integration
  • Monitor and analyse performance metrics to improve campaign effectiveness
  • Collaborate with the team to ensure marketing aligns with goals and values
  • Stay updated on industry trends and suggest innovative marketing ideas
  • Social Media Savvy
  • Hands-on experience in content management
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research, and Google Analytics
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
Requirements:
  • Proven Meta and Google ads marketing experience with a focus on E-commerce and performance marketing
  • Strong knowledge of copywriting and creative design tools
  • Excellent communication and organisational skills
  • Ability to work independently and take initiative
  • Long-term agency experience is preferred
Benefits:
  • Flexible working hours in a remote setting to fit your parenting/gym/social (or whatever) schedule
  • Collaborative and supportive work environment