Digital Marketing Specialist

4 weeks ago


Melbourne, Victoria, Australia LION Digital Full time

Job Title: Activation Specialist

About the Role:

The Activation Specialist is a key member of the Paid Media team at LION Digital, focusing on the tactical development and execution of Search advertising for our clients.

Key Responsibilities:

  • Develop and execute Search advertising campaigns across various platforms, including Google Ads and Meta (Facebook and Instagram).
  • Collaborate with cross-functional teams to drive campaign performance and optimize ROI.
  • Analyze campaign data using tools like Google Analytics and SEMrush to inform strategic decisions.
  • Stay up-to-date with industry trends and best practices in programmatic and social advertising.

Requirements:

  • Minimum of 3 years experience in performance marketing, managing budgets $3k - $20k+ per month.
  • Knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM).
  • Working knowledge in programmatic and social platforms, such as Meta (Facebook and Instagram), TikTok, Amazon Advertising, and The Trade Desk.
  • Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
  • Solid communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.


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