Brand Manager

7 days ago

Gold Coast, Queensland, Australia Six Degrees Executive Full time $90,000 - $120,000 per year

Six Degrees Executive is proud to be partnering with AlphaFit, Australia's leading designer and manufacturer of high-performance gym equipment and flooring solutions. Proudly Australian-owned and operated, AlphaFit is built on family values and driven by a bold, innovative mindset.

Operating out of a state-of-the-art facility on the Gold Coast, AlphaFit supports a wide range of clients, from elite sporting teams (NRL, AFL, Soccer) to commercial gym franchises and high-performance training centres. With a growing consumer presence, they're expanding their marketing team to help take the brand to the next level across both B2B and B2C channels.

The Opportunity
This newly created Brand Manager (Paid Media) role has been designed to sharpen AlphaFit's digital presence and drive performance across email marketing (EDM) and paid media campaigns. Reporting to the Marketing Manager, this role will suit someone hands-on, creative and data-driven, ready to own the execution and strategy of digital initiatives while contributing to broader brand-building activities.

You'll work alongside a highly collaborative marketing team including social media, design, and content specialists, and play a pivotal role in bringing the AlphaFit brand to life through targeted campaigns that convert.

Key Focus Area:
 

EDM Strategy & Execution

  • Lead the development, scheduling and optimisation of all email marketing (Klaviyo)
  • Create and manage automation flows (welcome, product-specific, retargeting)
  • Write compelling campaign copy and collaborate with the in-house design team
  • Track performance metrics (open rate, CTR, conversion) and implement data-led improvements

Paid Media Campaigns

  • Plan and manage campaigns across Meta, Google, LinkedIn and TikTok
  • Manage targeting, creative briefing, budgets, and reporting
  • Use data and testing frameworks to continuously improve ROI and ad effectiveness

Website & Digital Execution

  • Support content updates, UX improvements and basic CRO (conversion rate optimisation)
  • Coordinate with developers/SEO agencies where required
  • Report on web traffic, behaviour and campaign performance to guide decisions

Brand & Activation Support

  • Assist in planning and delivery of brand activations, events and sponsorships
  • Work with influencers and ambassadors to increase reach and brand trust
  • Ensure consistent brand representation across all touchpoints

Candidate Snapshot
We're looking for someone with:

  • 2–5 years' experience in a digital, brand or campaign-focused marketing role
  • Solid hands-on experience with Klaviyo (or similar) and Meta Ads Manager
  • Strong copywriting skills - particularly for email and paid content
  • Ability to work cross-functionally and juggle multiple campaigns at once
  • A genuine passion for the health, fitness or performance space (preferred but not essential)
  • Experience in eCommerce, lifestyle, or fast-paced consumer-led brands is highly regarded

If you're a digitally savvy marketer with a passion for creating high-impact campaigns and love the idea of joining a proudly Australian business making big moves in the fitness industry, we'd love to hear from you.

Be sure to contact
Alexandria Craig
on

for more information.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

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