Executive Brand Marketing Position

2 days ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $90,000 - $140,000
Senior Brand Marketing Professional

This pivotal role shapes the brand and marketing strategy. As a Senior Brand Marketing Professional, you'll develop the brand identity, marketing calendar, and performance strategy across organic, paid, and CRM channels.

The Key Responsibilities
  • Develop and manage the daily and monthly marketing calendar to ensure timely and strategic roll-out of campaigns and offers.
  • Set and track key metrics against KPIs to inform future strategies.
  • Lead on the go-to-market strategy for all initiatives, ensuring team alignment between product, operations, and marketing.
  • Track and report on the performance of all marketing campaigns (paid, email, organic).
  • Manage advertising budgets and relationships with external agencies.
  • Oversee content strategy and execution for paid ads, organic social, and website assets.
  • Collaborate with cross-functional teams to build out partnership strategies that foster brand relationships and drive content creation.
  • Develop customer lifecycle marketing strategies to drive conversions and brand loyalty.

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