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Head of Acquisition Performance
2 months ago
At AGL Energy, we're on a mission to shape a sustainable energy future for Australia. As a key member of our team, you'll play a pivotal role in driving growth and innovation in the energy retail sector.
As the Head of Acquisition Performance & Enablement, you'll be responsible for analyzing the effectiveness of our acquisition marketing activity and sales channel execution. You'll execute our Consumer Growth strategy, provide and continuously improve sales enablement, and ensure best-in-class sales execution.
You'll work closely with our Customer Experience & Insights team to leverage market and competitor data, measuring sales performance in key strategic areas. You'll also collaborate with our Commercial Planning & Insights team to provide financial and business insights, supporting planning and reporting activities.
Key Responsibilities:
* Measure the performance of our Consumer Growth strategy, ensuring up-to-date and actionable insights into Builders, Movers, Sponsorship & Partnership campaigns and initiatives.
* Provide capability and resources to enable execution of the strategy and planning activities within value streams, e.g., invoicing, operations, go-to-market, and other activities.
* Analyze sales performance data to derive insights and identify areas for improvement in residential and SME customer segments.
* Utilize advanced modeling techniques to identify and prioritize residential and SME customer segments and lead initiatives targeting high-value residential and SME customer segments.
Requirements:
* Bachelor's degree in Business, Marketing, or a related field with experience in customer acquisition performance and enablement activities, preferably within the energy retail sector.
* Comprehensive understanding of the energy retail industry, including market dynamics, regulatory frameworks, and competitive landscapes.
* Proficiency in data analysis and interpretation, using insights to drive strategic decisions and optimize acquisition efforts.
* Strong strategic mindset with a demonstrated ability to formulate and execute plans aligned with organizational objectives.
* Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively to both internal teams and external stakeholders.
Inclusion at AGL Energy
At AGL Energy, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose.
AGL Energy is a Circle Back Initiative employer - we commit to responding to every applicant.
Location: Docklands VIC 3008
Job Family Group: Project Management - Group
About Us
We are Australia's largest energy generator and leading energy retailer. AGL Energy is an ASX-listed leading integrated essential service provider, with a proud 186-year history of innovation and a passionate belief in progress - human and technological.
From lighting the first gas streetlamp in Sydney in 1841 to helping shape a sustainable energy future for Australia, we have a track record of leading change.
We deliver 4.3 million gas, electricity, and telecommunications services to our residential, small and large business, and wholesale customers across Australia.
We operate Australia's largest electricity generation portfolio, with an operated generation capacity of under 9,000 MW, which accounts for approximately 20% of the total generation capacity within Australia's National Electricity Market.
AGL Energy has the largest renewables and storage portfolio of any ASX-listed company, having invested $4.8 billion over the past two decades in renewable and firming generation.
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