Senior Digital Brand Manager

2 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $120,000 - $180,000

We are seeking a talented Digital Marketing Director to drive our brand positioning strategy across all our premium brands. This role involves developing and executing a Communication & Digital Marketing plan that amplifies brand reach and drives engagement.

You will have the opportunity to develop a compelling digital customer experience, engage digital go-to-market strategies and campaigns, and develop 360-degree programs to drive sales for new product launches, key moments, and hero products in line with commercial objectives. You will work closely with cross-functional teams to plan and roll out a consistent approach across initiatives while driving local relevance and adapting the brands for a global, local, and Chinese audience.

This role requires strong project management skills, the ability to handle multiple priorities, and a deep understanding of online business models and e/m Commerce/digital technology. You should be a creative thinker and problem solver who thrives in a fast-paced environment, prioritizes, and oversees multiple projects at once. You should also have a strong written and verbal communication skills and the ability to create and deliver executive-level presentations.

Key Responsibilities:

  • Manage relationships and execution of plans with external agencies and brand partners, establishing scorecard KPIs/performance matrix to maximize ROI and deliver on annual brand objectives.
  • Develop and deliver the brand's social media influencer strategy, including growing engagement and awareness of the brand.
  • Ensure seamless integration of PR and influencer strategies by identifying the right influencers to drive brand awareness and engagement, while proactively developing authentic connections to lead to genuine on-brand advocacy.
  • Drive the development and smooth execution of digital channel strategies, with ownership of EDM, social media, paid advertising (display, SEM, & paid social), and website content.
  • Develop and oversee the ongoing maintenance of an actionable analytics dashboard, conducting post-analytical reviews on marketing initiatives and campaign results to improve and evolve plans.
  • Lead monthly post-evaluation reviews on all initiatives to identify needs and areas of opportunity to further drive business growth.

Requirements:

  • 6+ years in brand marketing, digital marketing, e-commerce or communication experience.
  • Proven track record of executing against an aggressive growth strategy and delivering results.
  • Deep knowledge of online business models and e/m Commerce/digital technology.
  • A creative thinker and problem solver, thriving in a fast-paced environment, prioritizing and overseeing multiple projects at once.
  • Strong project management skills, with the ability to handle multiple priorities.
  • Strong written and verbal communication skills, with the ability to create and deliver executive-level presentations.

About Us:

We are a leading brand management company with a portfolio of premium brands. We offer a dynamic and fast-paced work environment with opportunities for career growth and development.

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