Senior Brand Manager

19 hours ago

Sydney, New South Wales, Australia EHPlabs Full time

Direct message the job poster from EHPlabs

Overview

Senior Brand Manager – Beverage – Employment Type: Full-time. EHPlabs is seeking a bold, creative, and strategic Senior Brand Manager – Beverage to lead end-to-end brand building for our fast-growing FMCG and functional beverage portfolio, including our flagship product, OxyShred Energy.

Responsibilities
  • Own brand strategy and execute integrated marketing plans across digital, retail, and media to grow the FMCG beverage portfolio.
  • Lead creative campaign development, collaborating with agencies and internal teams to deliver innovative, insight-driven activations.
  • Manage end-to-end NPD launches, from strategic input to go-to-market execution and post-launch analysis.
  • Drive digital & social media presence across TikTok, Instagram, YouTube, and more—ensuring the brand voice is bold, fun, and authentic.
  • Develop influencer, PR, and partnership strategies that boost awareness, credibility, and community engagement.
  • Translate market and consumer insights into actionable strategies that differentiate our products in a fast-paced category.
  • Coach and lead a high-performing team, while collaborating cross-functionally to ensure flawless execution of marketing initiatives.
  • Track performance metrics and present regular reports on campaign effectiveness, brand health, and market share to senior leadership.
About you
  • 8+ years in brand marketing, ideally in FMCG, beverages, or health & wellness
  • Proven success in delivering creative, multi-channel campaigns that drive real results
  • Strong experience in social media marketing, influencer programs, and digital-first branding
  • Leadership skills to inspire teams and cross-functional partners
  • Commercial acumen to align marketing with business goals and drive revenue growth
  • Experience with ATL, BTL, and shopper marketing tactics
  • Bachelor's degree in Marketing, Business, or a related field
About EHPlabs

At EHPlabs we are about leading health and fitness through our ethos of "we rise by lifting others." Our prefix "EHP" stands for "Empowered Human Potential" as we believe in empowering our community with the tools and vital information to make better-informed decisions leading to healthier, happier lifestyles.

Since our launch in 2012 we have positively impacted millions of people's lives through our industry-leading fitness supplements as well as our high-impact marketing through digital channels.

We are a team of passionate people who strive for continuous improvement. To learn more about us please visit our website:

Benefits
  • Fun, supportive family culture
  • Discounted supplements and protein bars
  • Free gym membership at KingBeats
  • Office dogs
Note

To be considered for this role, you must have the right to live and work in Australia.

Job details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Health, Wellness & Fitness

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