Senior Brand Strategist

6 days ago

Melbourne, Victoria, Australia Probe CX Full time
About the Role

We are seeking a seasoned Senior Marketing Manager to lead our brand strategy and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing comprehensive brand strategies to strengthen our market presence and drive business growth.

As a leader, you will collaborate with cross-functional teams to ensure brand alignment across all initiatives. You will lead the creation and execution of marketing campaigns that align with our brand's value proposition and customer needs.

You will also lead and mentor a small team of marketing specialists, providing guidance and support to ensure high performance and professional development. Additionally, you will cultivate strong relationships with key internal and external stakeholders, collaborating closely to align brand initiatives with business objectives and drive cohesive execution.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies to strengthen market presence and drive business growth.
  • Collaborate with cross-functional teams to ensure brand alignment across all initiatives.
  • Lead the creation and execution of marketing campaigns that align with our brand's value proposition and customer needs.
  • Lead and mentor a small team of marketing specialists, providing guidance and support to ensure high performance and professional development.
  • Cultivate strong relationships with key internal and external stakeholders, collaborating closely to align brand initiatives with business objectives and drive cohesive execution.
  • Oversee brand governance and consistency across all internal and external communication channels.
  • Monitor market trends, competitor activity, and customer insights to refine brand positioning and strategy.
  • Manage relationships with external agencies and vendors for brand initiatives, including creative development, digital campaigns, and media buying.
  • Develop and maintain a brand style guide and ensure adherence to branding standards across the organisation.
  • Measure and report on the effectiveness of branding strategies through key performance indicators (KPIs) and adjust tactics as needed.
About You

You are a strategic leader with a proven ability to drive brand vision and deliver impactful campaigns. With expertise in brand strategy, digital marketing, and project management, you excel in fast-paced environments, managing multiple priorities while ensuring strong stakeholder collaboration.

Your leadership style fosters high performance, and your communication skills make you a trusted advisor to senior leadership. You bring a customer-centric, data-driven approach to brand management, focusing on growth and innovation in competitive markets.

Skills and Experience Required:
  • Relevant tertiary qualifications in brand management, marketing, communications, business, or a related field (Master's preferred).
  • Extensive experience in brand management, preferably within B2B technology or Business Process Outsourcing sectors.
  • Proven track record of leading successful brand campaigns and initiatives.
  • Experience working with cross-functional teams in a matrix organisation.
  • Demonstrated experience managing external vendors and creative agencies.
  • Proven experience in leading and managing a team, focusing on coaching, development, and performance management.
  • Demonstrated ability to effectively manage and collaborate with a diverse group of internal and external stakeholders to achieve shared goals.
  • Strong understanding of the competitive landscape and market dynamics in the B2B technology or BPO industries.
  • Experience in budget management and resource allocation.
  • Familiarity with marketing automation tools and CRM systems.

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