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Digital Insights Analyst

2 months ago


Melbourne, Victoria, Australia Six Degrees Executive Full time
About the Organisation

Six Degrees Executive is a leading recruitment agency dedicated to empowering individuals through innovative solutions and services. As a Digital Insights Specialist, you will play a pivotal role in establishing a data-driven mindset within the organisation. Help drive informed decision-making and make a real impact by turning insights into action, being part of a team that transforms lives every day.

About the Role

This dynamic role will be responsible for delivering actionable insights for optimisation across diverse business portfolios. You will collaborate closely with key business stakeholders to drive strategic insights and contribute to business objectives.

Key Responsibilities:
  • Design and maintain a digital measurement and reporting framework, ensuring objectives, metrics, and segments are clearly defined and tracked.
  • Analyse digital channel performance to evaluate the effectiveness of content, campaigns, SEO, and user engagement.
  • Collaborate with stakeholders to understand their business challenges and drive commercial outcomes through accurate and trustworthy data insights.
  • Develop and maintain monthly website performance reports, providing actionable insights and recommendations to key business units.
  • Contribute to a comprehensive digital measurement framework, ensuring clear definition and tracking of objectives, metrics, and segments.
  • Effectively communicate analysis using written, verbal, and visual methods that comply with internal expectations and accessibility requirements.
  • Educate the wider business on best practice in reporting and analytics.
About You

To be successful in this role, prior experience in data analysis and generating actionable insights to drive measurable success is required.

  • Experience in building and editing complex reports/dashboards using Power BI or similar tools.
  • Strong proficiencies in platforms like GA4 and Google tag manager.
  • Strong communication skills, both verbal and written, for effective data discussions.
  • Excellent interpersonal skills with the ability to take initiative, consult and provide recommendations to stakeholders, as well as manage internal stakeholder relationships.
  • Strong attention to detail with a focus on accuracy to manage priorities effectively.
  • Proficiency in session recording and heatmapping tools will be highly regarded.
Benefits
  • Salary Packaging Available
  • Permanent ongoing opportunity
  • Hybrid WFH