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Marketing Manager

2 months ago

Melbourne, Victoria, Australia Vicinity Centres Full time
About the Role

We are seeking an experienced Marketing and Brand Manager to join our team at Vicinity Centres. As a key member of our marketing team, you will be responsible for developing and implementing the brand strategy and annual marketing plan for our centres.

Key Responsibilities
  • Develop and implement the brand strategy and annual marketing plan for our centres
  • Work closely with the Regional Brand and Marketing Manager to develop and implement the centre's brand strategy and annual marketing plan
  • Lead the development of each centre's Vision Strategy and Action (VSA) planning process
  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns and promotion
  • Identify opportunities to support retailer business strategies through local marketing plans
  • Manage budgets and ensure effective financial management
  • Collaborate with the Digital and Social Specialist to develop and implement social and digital strategies
  • Provide centre operational support as required
  • Support the localisation of the national ESG strategy
Requirements
  • Experience in marketing and brand management, preferably in the retail industry
  • Strong analytical understanding of local customer insights and knowledge of the competitive environment
  • Ability to work as part of a team and develop/maintain strategic relationships across a region
  • Strategic marketing expertise, including data & insights, frameworks, methodologies and channels
  • Marketing legal, risk and compliance knowledge
  • Event Management and Project Management skills
  • Proofreading and Editing Skills
  • Interpersonal and Strong Verbal and Written Communication Skills
  • Financial acumen and proven performance to drive value and commercial results
About Vicinity Centres

Vicinity Centres is a leading retail property group that owns and manages some of the most recognisable and loved retail destinations across Australia. We are committed to creating an awesome place to work, where our people are rewarded and recognised. Our benefits program includes flexible working options, birthday leave, purchased additional leave, and internal mentoring program.

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. We are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.