Senior Marketing Data Analyst
6 days ago
Mane Consulting, a leading data and analytics firm, is seeking an experienced Senior Marketing Data Analyst to join our team. This role offers a unique opportunity to leverage advanced analytics skills in a dynamic marketing environment.
Job Summary
We are looking for a highly motivated and detail-oriented individual with expertise in digital media analytics, statistical analysis, and data visualization. The ideal candidate will have experience working with large datasets, developing strategic recommendations, and collaborating with cross-functional teams to drive business growth.
About the Role
In this senior-level position, you will be responsible for:
- Analyzing complex data sets to identify trends and insights that inform marketing strategies
- Developing and maintaining reporting dashboards and visualizations to communicate key findings to stakeholders
- Collaborating with marketing teams to design and implement A/B testing and experimentation frameworks
- Leveraging advanced statistical models to estimate incremental value of marketing channels and activities
- Partnering with local Analytics CoE to tackle strategic challenges and drive business impact
Requirements and Qualifications
To succeed in this role, you will need:
- Minimum 5 years' experience in digital media analytics or a related field
- Advanced SQL skills and experience working with cloud-based tools (Google Cloud Platform)
- Proficiency in APIs of third-party vendors (e.g., Google, Meta) and SAAS platforms like Google Analytics and Google Ads
- Experience with Hadoop (Pig, Hive, and/or Spark/Scala) and statistical analysis tools (R or Python)
- Solid understanding of digital ecosystem and measurement, performance, and optimization tools
- Excellent communication and interpersonal skills
- Able to work in an agile and flexible environment
Salary Range
The salary for this role is estimated to be around $100,000 - $120,000 per year, depending on location and experience.
Benefits and Other Information
Mane Consulting offers a competitive benefits package, including medical, dental, and vision insurance, retirement savings plan, and paid time off.
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