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Marketing Data Analyst
1 month ago
SBS is a leading media organisation dedicated to showcasing multicultural, multilingual, and First Nations stories. We're seeking an experienced Marketing Data Analyst to join our team.
This role will see you working closely with the marketing team to analyse, optimise, and evaluate the effectiveness of marketing campaigns across owned and paid digital marketing channels.
About You- A degree in Information Technology or Data Science is required.
- You have experience working with data manipulation skills (SQL), BI & analytics Tools (Tableau, Adobe Analytics), and data warehousing platforms.
- Passionate about database marketing, adaptable, and collaborative, you can thrive in a fast-paced environment with an analytic and data-driven mindset.
- Work closely with the marketing team to implement and measure marketing campaigns across owned and paid digital marketing channels.
- Create bespoke audience segments using first-party data to improve targeting and effectiveness of house ads (video and display).
- Implement test and learn roadmaps to build marketing channel attribution and ROI modelling, including retention and customer lifetime value.
- Set up and track A/B testing to optimise creative and messaging effectiveness.
- Analyse audience behaviour data and produce insights to feed into campaign strategy.
- A competitive salary of $80,000 - $110,000 per annum, depending on experience.
- A range of benefits, including health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements, and free gym membership for Sydney-based employees.
- Ongoing training and development opportunities to help you grow your skills.
- The chance to work with a purpose-led organisation that values diversity and inclusion.
SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support, and celebrate the diversity of our multicultural society.