Retail Media Specialist
4 days ago
About the Role
The Loyalty Specialist – Retail Media plays a pivotal role in overseeing the end-to-end execution of Flybuys retail media campaigns for Coles Liquor. This includes planning and executing campaigns, coordinating audience segment forecasts, and briefing in and overseeing the delivery of campaigns across Flybuys channels, including eDMs and digital assets.
Key Responsibilities
- Be the subject matter expert with internal and external stakeholders, providing best practice and technical knowledge.
- Lead reporting and analysis with the Coles 360 measurement and Coles Liquor channel team to optimize retail media campaigns executed via Flybuys channels.
- Plan the short-term and long-term growth of the Flybuys channel for Retail Media in collaboration with Coles 360, Coles Liquor Loyalty, and Flybuys.
- End-to-end implementation and execution of Flybuys campaigns across various formats, including eDMs, email banners, and website tiles.
- Work with stakeholders across various areas of the business, including Coles 360, Ecommerce, CRM, and more, to complete relevant tasks.
- Develop detailed data briefs to deliver tailored and relevant campaigns to customers that meet the needs of suppliers.
- Collaborate with the wider Loyalty & CRM team, Product Managers, and Coles 360 to grow current products and inventory and expand the overall Flybuys offering.
About You and Your Skills
The ideal candidate will have experience in marketing, loyalty, CRM, and/or e-commerce, with a strong understanding of digital marketing channels, including CRM platforms, email marketing, and working with external agency partners. They will also have experience using reporting tools, such as Adobe Analytics and Google Analytics, and be able to manage multiple internal and external stakeholders to deliver results and campaigns.
What's in it for You?
- Flexible working options, including hybrid working arrangements.
- Office perks, such as a gym facility, fitness classes, free parking, and a mini-Coles supermarket.
- Discounts on supermarket and liquor purchases, as well as additional periods of double discount throughout the year.
- Reward through recognition, with opportunities to accumulate points and redeem gifts and electronic gift cards.
- Opportunities for learning and development, including career development programs and job-specific training.
- Paid parental leave and investment in your future, including an annual team member share plan offer.
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