Head of Marketing and Strategic Growth

3 days ago

Australia beBeeStrategic Full time $120,000 - $150,000
Marketing Leader Opportunity

We seek a senior marketing leader with expertise in strategic marketing and creative leadership to drive demand generation, lead acquisition, and deliver impactful results.

This role involves defining and executing the marketing strategy across multiple education brands, focusing on driving demand and meeting acquisition targets for Partner Universities.

Key Responsibilities:

  • Develop Marketing Strategy: Collaborate with key stakeholders to create compelling value propositions for each university brand.
  • Lead Creative Team: Spearhead the creation of engaging content that drives campaign success across both digital and traditional channels.
  • End-to-End Campaign Delivery: Take ownership of creative development from offsite to onsite performance, ensuring campaigns meet both short-term and long-term KPIs.
  • Collaborate Across Teams: Work closely with the Website and Sales teams to improve lead quality and conversion rates, aligning strategies to the value propositions of each partner university.
  • Test & Learn Optimization: Implement and lead test & learn campaigns to continuously optimize performance across disciplines and key courses.
  • Team Leadership & Development: Manage and mentor a high-performing marketing and creative team, providing guidance and fostering innovation.

Requirements:

  • Proven experience in a senior marketing leadership role, ideally within the education sector.
  • Strong expertise in demand generation and performance marketing across digital and traditional channels.
  • Creative vision with the ability to lead and inspire teams to develop innovative, high-impact campaigns.
  • Ability to analyze data and optimize campaigns based on performance metrics and KPIs.
  • Excellent communication and stakeholder management skills.

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