Head Of Performance Marketing

2 weeks ago

Australia Online Education Services Full time

**Lead the Future of Student Acquisition Through Performance Marketing**

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day_._

We're seeking a **Head of Performance Marketing** to lead our performance marketing strategy and execution across multiple education brands. This is a senior leadership role responsible for driving demand generation and lead acquisition through data-driven, creative, and commercially focused campaigns.

**What You'll Do**
- **Own the Strategy**: Define and implement performance marketing strategies across digital and traditional channels to meet lead and enrolment targets.
- **Lead a High-Performing Team**: Manage and develop a team of in-house and agency marketers across onshore and offshore teams.
- **Drive Results**: Optimise channel mix, budget allocation, and campaign performance to achieve CPL and CPA targets.
- **Collaborate Cross-Functionally**: Work closely with Sales, Website, and Creative teams to ensure full-funnel alignment and conversion optimisation.
- **Innovate and Optimise**: Lead test-and-learn initiatives, creative development, and campaign execution to improve ROI and student acquisition outcomes.
- **Strengthen Partnerships**: Manage strategic relationships with media and creative agencies, ensuring alignment and continuous improvement.

**What We're Looking For**

You're a strategic and commercially minded performance marketing leader who thrives in a fast-paced, data-driven environment.

**You'll bring**:

- 8 - 10+ years in senior performance marketing roles (client or agency side).
- Proven success in digital acquisition, campaign development, and media strategy.
- Strong commercial acumen with experience in forecasting, budgeting, and ROI analysis.
- Deep understanding of marketing effectiveness across media and creative.
- Experience leading integrated campaigns from demand generation to lead capture.
- Expertise in A/B testing, web optimisation, and analytics tools (e.g. GA4, Tableau).
- A collaborative leadership style with a passion for developing high-performing teams.
- Ideally, an MBA or Master's in Business (Bachelor's degree minimum).

**Why Join OES?**
- **Purpose-Driven Work**: Help expand access to education and make a real impact.
- **Leadership Opportunity**: Shape the future of performance marketing at a strategic level.
- **Collaborative Culture**: Work with passionate professionals across marketing, sales, and product teams.
- **Flexibility & Growth**: Enjoy a hybrid work model and opportunities for professional development.

**Ready to lead performance marketing in a mission-driven organisation?

  • Head Of Marketing

    2 weeks ago

    Australia Accent Group Full time

    Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell,...

  • Head Of Marketing

    2 weeks ago

    Australia Master Builders Solutions Full time

    We're looking for a visionary leader to take charge of our marketing and technical services in Australia and New Zealand This is your chance to drive strategy, lead teams, and deliver impactful results across regional and global markets. If you're passionate about shaping the future in construction and innovation, this could be your next big...

  • Head Of Marketing

    2 weeks ago

    Australia Wellio Full time

    Head of MarketingLocation: AUS (Melbourne or Sydney)Type: Full-timeAbout WellioIt's probably not news to you that wellbeing and mental health issues are rising globally. 40% of young people have experienced a mental health disorder in the past year alone, so chances are you know someone who has been affected.Wellio was founded to help schools put wellbeing...

  • Head Of Marketing, Apac

    2 weeks ago

    Australia Shopify Full time

    Head of Marketing, APAC (Australia, Singapore)Join Shopify as the Head of Marketing, APAC (Australia, Singapore).About ShopifyOpportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we've grown to...

  • Head Of Digital Marketing

    1 week ago

    Australia Asics Full time

    The Head of Digital Marketing will play a key leadership role in driving the strategic direction and overall success of digital marketing, loyalty and CRM initiatives for ASICS Australia. You will be responsible for defining the end-to-end digital marketing strategy, while guiding the team's ideation and execution of campaigns and projects to ultimately...

  • Head Of Marketing And Creative

    2 weeks ago

    Australia Online Education Services Full time

    OES is a vibrant, values led orginisation passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we...

  • Senior Manager, Performance Marketing

    2 weeks ago

    Australia Super Retail Group Full time

    About UsSupercheap Auto is a thriving specialty retail business, specialising in automotive parts and accessories. As the inaugural Super Retail Group brand established in 1972, Supercheap Auto has since grown into a major specialist retailer with over 350 stores across Australia and New Zealand and more than 4000 team members. Supercheap Auto attributes its...

  • Head Of Financial Performance

    2 weeks ago

    Australia Endeavour Foundation Full time

    **Permanent Full-time position in Cannon Hill, Brisbane**:- ** Flexible Hybrid Working Arrangements**:- ** Increase your take-home pay with Salary Packaging**Endeavour Foundation is one of Australia's largest employers of people living with disability. Our people live and breathe our purpose every day, with flexible working, great perks, and work/life...

  • Marketing Strategist

    2 weeks ago

    Australia beBeeGrowth Full time $80,000 - $120,000

    We're seeking a highly motivated and strategic Growth Marketer to drive new customer acquisition opportunities.The OpportunityYou will be responsible for designing and managing end-to-end performance-based marketing campaigns across various digital channels to drive high-quality traffic to our website and increase conversions in the sales funnel.As a key...

  • Head Of Growth

    2 weeks ago

    Australia White Bay Search Full time

    The OpportunityA dynamic and innovative media and communications agency is currently seeking a highly skilled and experienced individual to join their team as the Head of Growth. This forward-thinking agency is known for its proactive and results-oriented approach, and they are looking for a professional with extensive industry experience and a proven track...