Head Of Marketing And Creative

1 week ago

Australia Online Education Services Full time

OES is a vibrant, values led orginisation passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day

**The Opportunity**

Are you a strategic marketing leader with a flair for creativity and a passion for education? We are seeking a dynamic **Head of Marketing and Creative** to lead our marketing strategy and creative efforts for our Partner Universities. In this role, you'll be at the forefront of shaping marketing campaigns to drive demand generation, lead acquisition, and deliver impactful results.

**Key Responsibilities**:

- **Lead Marketing Strategy**: Define and execute the marketing strategy across multiple education brands, focusing on driving demand and meeting acquisition targets for Partner Universities.
- **Value Proposition Development**: Collaborate with key stakeholders to develop compelling value propositions for each university brand.
- **Creative Leadership**: Lead the creative team to develop innovative, engaging content that drives campaign success across both digital and traditional channels.
- **End-to-End Campaign Delivery**: Take ownership of creative development from offsite to onsite performance, ensuring campaigns meet both short-term and long-term KPIs.
- **Collaboration Across Teams**: Work closely with the Website and Sales teams to improve lead quality and conversion rates, aligning strategies to the value propositions of each partner university.
- **Innovative Video and User-Generated Content**: Spearhead the creation of engaging video content and user-generated content to support lead generation and demand generation efforts.
- **Test & Learn Optimization**: Implement and lead test & learn campaigns to continuously optimize performance across disciplines and key courses.
- **Team Leadership & Development**: Manage and mentor a high-performing marketing and creative team, providing guidance and fostering innovation.
- **Agency Partnership Management**: Oversee relationships with agency partners to ensure alignment with campaign objectives and seamless execution.
- **University Partner Collaboration**: Build and maintain strong relationships with university marketing teams, ensuring cohesive strategies and mutually beneficial partnerships.

**Who We're Looking For**:

- Proven experience in a senior marketing leadership role, ideally within the education sector.
- Strong expertise in demand generation and performance marketing across digital and traditional channels.
- Creative vision with the ability to lead and inspire teams to develop innovative, high-impact campaigns.
- Ability to analyze data and optimize campaigns based on performance metrics and KPIs.
- Excellent communication and stakeholder management skills.
- A passion for driving results and achieving growth through strategic marketing and creative solutions.
- Lead a dynamic team in a growing industry.
- Play a key role in shaping the future of education marketing.
- Opportunity to make a real impact on the growth and success of our Partner Universities.

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