Strategic Product Advocate

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000

**Product Marketing Role Overview**

This pivotal position plays a key role in driving the successful education and adoption of products by owning communications, go-to-market strategies, and execution.

**Responsibilities**

  • Develop comprehensive GTM strategies for new product launches and feature updates.
  • Collaborate with Product, Sales, and Customer Success teams to align messaging and ensure successful rollouts.
  • Create clear, compelling, and differentiated product positioning and messaging tailored to our target audience.
  • Ensure all internal and external communications reflect the product's value proposition consistently.
  • Conduct market research to understand customer needs, industry trends, and competitive landscapes.
  • Use insights to inform product development, positioning, and marketing strategies.
  • Collaborate with the team to produce content that educates, engages, and drives conversions.
  • Develop and manage customer education initiatives, including webinars, how-to guides, and training sessions.
  • Collaborate with the Customer Support team to identify and address client pain points proactively.
  • Track and report on the performance of product marketing campaigns using KPIs.
  • Identify areas for improvement and optimization to achieve business goals.

**Key Qualifications**

  • Proven experience in product marketing, ideally in B2B SaaS or technology sectors.
  • Strong understanding of go-to-market strategies and product lifecycle management.
  • Exceptional storytelling and content creation skills.
  • Ability to distill complex information into clear, concise, and impactful messaging.
  • Strong collaboration skills to work effectively across departments.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.

**Why Apply?**

We place equal value on high-performance from our team members as we do on their cultural fit and contributions. This combination of work-ethic and fun-loving makes us a great place to work.

Some perks include:

  • Platinum Fitness First Gym Membership
  • Daily free coffee
  • Daily breakfasts, snacks and drinks
  • Catered lunches multiple times per week
  • Generous Leave entitlements
  • A chill-out zone with ping pong, pool and gaming consoles
  • A fully stocked bar fridge

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