Brand Manager

3 weeks ago


Berkeley Vale, New South Wales, Australia Sanitarium Full time

About the Role

We are seeking a highly skilled Brand Manager to join our team at Sanitarium Health Food Company. As a key member of our marketing team, you will be responsible for driving revenue, profit, growth, and consumer love for the Weet-Bix brand across Australia and New Zealand.

Key Responsibilities

  • Brand Storytelling: Develop and implement effective communication and media plans to deliver on key market share and brand health measures.
  • Marketing Initiatives: Create and execute marketing initiatives aligned with brand strategy to drive consumer impact and commercial success.
  • New Product Launches: Lead the development and launch of new products, building strong connections across the business and with key customers.
  • Campaigns: Collaborate with stakeholders to create engaging and effective marketing campaigns.
  • Financial Performance: Track brand performance against financial objectives and manage the marketing budget.
  • Relationship Building: Foster strong relationships with internal and external partners.

About Us

Sanitarium Health Food Company is an Australian-owned FMCG company with iconic household brands, a rich history, and a commitment to making a positive health impact. We combine the dynamic pace of a fast-moving consumer goods business with a passion for delivering affordable nutritious products, promoting health, and caring for our communities.

What We Offer

We offer exciting professional development opportunities, enticing benefits, and a constructive workplace culture that fosters continuous learning and personal growth. Join our team and contribute to the expansion of our iconic, trusted household brands while pioneering innovation for our collective future.


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