Brand Manager

4 weeks ago

Berkeley Vale, New South Wales, Australia Sanitarium Full time
Job Title: Brand Manager - International Portfolio

About the Role:

This is an exciting opportunity to join Sanitarium as a Brand Manager - International Portfolio. As a key member of our marketing team, you will be responsible for driving revenue, profit, brand awareness, and growth in the Sanitarium International portfolio.

Key Responsibilities:

  • Develop and execute key activations and marketing initiatives to support the wider International Team achieve financial targets.
  • Liaison with local distributors and marketing agencies in key markets for localized strategies and campaigns.
  • Investigate and recommend the appropriate communication and media plans across all current and emerging media channels.
  • Project Management – delivered on time and profit targets to budget in line with Business plans and objectives.
  • Maximise and manage allocation to marketing budget, by approved spend allocation.
  • The continual review and tracking of strategy and total financial/operating budget performance in line with brand plans and target.
  • Oversight, planning, and approval of digital activity, including websites and social media.
  • Design and delivery of key trade shows, Point of Sale materials, GWP, and assets for relevant Sanitarium brands.
  • Management and execution of international specific packaging projects.
  • Analysis and implementation of research projects with internal teams to support marketing campaigns and strategy.
  • Provide representation in regular cross-functional forums and WIPs (including brands, Project Team Meetings, Nut/Reg Meetings, etc.) and related specific projects, including analysis and reporting requirements.
  • International travel a minimum of 4 times per year or as required.

Requirements:

  • Tertiary qualification in Marketing, Commerce, or equivalent.
  • 4 - 6 years' experience working across brand marketing.
  • Have a track record of building strong / lasting relationships with customers & internal teams.
  • Demonstrate a high level of communication and organisation skills and the ability to meet deadlines.
  • Demonstrated ability to operate autonomously, and adapt to the given situation and be comfortable to operate in new environments.
  • Proven success across campaign execution and management, including evaluation of ROI.
  • Experience with bringing new products to market, including cross-functional project team involvement.
  • Understanding of key grocery retail dynamics.
  • Experience with managing consumer research projects both qualitative and quantitative.
  • Proven track record of taking research results and influencing brand strategy.
  • Demonstrate the use of a variety of presentation formats and be experienced in presenting successfully to a wide range of audiences.

About Sanitarium:

Sanitarium Health Food Company is an Australian-owned FMCG company with iconic household brands, a rich history, and an unwavering commitment to make a positive health impact.

What We Offer:

A role at Sanitarium means more than simply taking a job; it's an invitation to a supportive workplace where our people can experience long and rewarding careers. As valued members of our purpose-driven team, you'll contribute to the expansion of our iconic, trusted household brands while pioneering innovation for our collective future. We offer exciting professional development opportunities, enticing benefits, and a constructive workplace culture that fosters continuous learning and personal growth.

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