Brand Manager

1 week ago

Berkeley Vale, New South Wales, Australia Sanitarium Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Sanitarium Health Food Company. As a key member of our trans-Tasman brand team, you will be responsible for driving growth and assisting in brand awareness and engagement campaigns for The Alternative Dairy Company.

Key Responsibilities:

  • Design and delivery of standardised Point of Sale & key digital assets for the brand
  • Oversight, planning and approval of digital activity, including websites and social media
  • Liaison with local distributor partners and marketing agencies in key markets for local programs, including sampling and retailer initiatives
  • Support for design & delivery of key trade shows & selling materials (new product presenters etc.)
  • Sourcing & design of key GWP items
  • Management and execution of NZ specific packaging projects
  • Sales and Share Achievement – actual product value/share vs target/plan
  • Brand – create, innovate, execute, influence
  • Promotion Performance – effectiveness vs expectation
  • Project Management – delivered on time, in budget and objectives met
  • Research projects to support marketing campaigns and strategy

Requirements:

  • A University degree with a major in Marketing
  • FMCG marketing experience, ideally within the Foodservice channel
  • Exposure to a variety of marketing techniques
  • Experience in media and promotional campaign implementation and management would be an advantage

About Sanitarium:

At Sanitarium Health Food Company, we are a passionate group of people who believe in the potential of every Kiwi to live well. We believe this starts with simple, good nutrition because what you feed your body and your mind; changes the way you feel. That is why everything we do – from the foods we create to our role in the community and how we care for our staff – is guided by this philosophy.

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