Brand Manager

2 weeks ago


Berkeley Vale, New South Wales, Australia Sanitarium Full time
Drive Revenue and Growth for Weet-Bix

Sanitarium Health Food Company is seeking a talented Brand Manager to lead the Weet-Bix brand across Australia and New Zealand. As a key member of our marketing team, you will be responsible for developing and executing marketing initiatives that drive revenue, profit, and consumer love for the Weet-Bix brand.

Key Responsibilities:
  • Brand Storytelling: Investigate and recommend communication and media plans to deliver on key market share and brand health measures. Oversee digital activity, including websites and social media.
  • Marketing Initiatives: Develop and execute marketing initiatives aligned with brand strategy for consumer impact and commercial success, including packaging, promotion, PR, and partnerships.
  • New Product Launches: Lead the development of project briefs, business cases, sell-in, and go-to-market plans that generate excitement for new products and initiatives.
  • Collaborative Campaigns: Collaborate with Media, Advertising & Sponsorship stakeholders to create fun, unforgettable, and effective marketing campaigns.
  • Fuel Innovation: Support the future innovation stream by linking clear consumer and brand insights to the creation of sustainable revenue through the Weet-Bix Innovation Pipeline.
  • Financial Performance and Budget Management: Track brand performance against financial objectives and manage the marketing budget to achieve profit targets.
  • Relationship Building: Forge strong, constructive connections with internal and external partners to provide representation in regular cross-functional forums.
  • Drive Change: Investigate, recommend, and implement new technologies, processes, and practices.
Requirements:
  • Marketing degree or equivalent tertiary qualification.
  • 3+ years proven ability in brand management and communications leadership, preferably in FMCG.
  • Strong track record of building relationships with customers and internal teams.
  • Knowledge of grocery retail dynamics and mass communication process and models.
  • Sound financial acumen in brand profit and loss.
  • Demonstrated experience with bringing new products to market.
  • Ability to use creative marketing techniques effectively.
About Sanitarium:

Sanitarium Health Food Company is an Australian-owned FMCG company with iconic household brands, a rich history, and an unwavering commitment to making a positive health impact. We combine the dynamic pace of a fast-moving consumer goods business with over 125 years of serving goodness by delivering affordable nutritious products, promoting health, and caring for our communities.

We offer exciting professional development opportunities, enticing benefits, and a constructive workplace culture that fosters continuous learning and personal growth. If you're passionate about making a difference and driving business growth, we'd love to hear from you.


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