Unlocking Business Growth: A Trade Marketing Specialist Role

1 week ago

Coffs Harbour City Council, Australia beBeeTrade Full time $100,000 - $130,000
Trade Marketing Specialist Role

This position plays a pivotal role in driving the success of our brand through effective trade marketing strategies. The Trade Marketing Specialist will lead the development and coordination of trade marketing activities to maximize brand potential while maintaining our unique personality and values.

The successful candidate will be responsible for leading the strategy of local sales teams, enabling execution via Key Accounts and Field Sales teams. This includes all means of communication, internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities, and sales analysis to generate insights.

Key Responsibilities:

  • Develop trade-marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities.
  • Create and develop all channels of communication that contribute to timely execution of Red Bull initiatives at internal, trade, or shopper level.
  • Establish an internal network with departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance, and special Customer Insight teams.
  • Manage all international requests of data sharing and international tools local implementation.
  • Lead, coach, and guide direct reports of Trade Marketing Specialists.
  • Track field sales routines of the off-premise team, ensuring all tools are executed daily, and support the team with audits, twisters, blitz, building displays, merchandising to drive sales business.

Requirements:

  • 3 years' experience in FMCG sector, ideally in Trade Marketing, Business Insights, Category Management, Key Account Management, or Traditional and Modern Sales.
  • Clear understanding of markets, sales & distribution, competitor activity, consumer & shopper behavior, category management & business insights in FMCG context.
  • Strong analytical ability and commercial acumen to understand financial statements and market trends. Strategic thinking able to lead sales strategy.
  • Influencer capable to motivate and engage distributor's decision makers.
  • University Degree (business, marketing, or similar).
  • Fluent in written and spoken English.

Benefits:

  • Viajar 10-20%.

Join Our Team:

We're looking for talented individuals who share our passion and values. If you have what it takes to excel in this role, we'd love to hear from you.

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