Ecommerce Director

2 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time $160,000 - $180,000
About Us

We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. We inspire, create curiosity, and empower women through their beauty and confidence.

Our vision is to offer an experience unlike any other lingerie retailer.

The Role

You will set the pace for our global eCommerce and digital marketing channels, driving growth, innovation, and results that turn heads.

Craft online experiences as irresistible as our lingerie, from acquisition to retention, ensuring every click and scroll delivers delight.

Manage a team of high-performers who thrive on data-driven success.

A Day in the Life
  1. Define and execute digital strategies to drive customer acquisition, retention, and achieve business goals.
  2. Lead initiatives to enhance eCommerce and digital marketing performance, including new technologies and customer journey improvements.
  3. Oversee the customer experience, ensuring seamless UX/UI and high conversion rates using data and user insights.
  4. Owning the strategy and execution of global digital campaigns across Paid Media, SEO, affiliates, and CRM, ensuring maximum ROI.
  5. Manage digital media budgets, ensuring resources are effectively allocated to meet objectives.
  6. Develop and execute CRM and loyalty strategies, driving retention, customer lifetime value, and the successful launch of loyalty programs.
  7. Utilise analytics platforms to track KPIs, provide actionable insights, and continuously optimise digital performance and ROI.
  8. Develop and present performance reports and dashboards to senior leadership, ensuring alignment with business objectives.
  9. Build strong relationships with external partners, aligning their KPIs with the brand's goals for mutual success.
  10. Mentoring and leading a high-performing digital team, fostering a collaborative and results-oriented environment.

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