Digital Marketing Strategy Director

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $200,000
Job Description

The Digital Marketing Strategy Director will lead and develop our eCommerce marketing framework, strategy, and plan for the business group in Asia. This role requires a visionary leader who can drive growth and innovation across complex go-to-market models and channel partnerships.

Main Responsibilities:

  • Create and implement an eCommerce marketing framework, strategy, and plan tailored for the business group in Asia.
  • Develop and socialize strategic vision and projects aligned with priority channel partners across complex GTM models, including eMarketplace, PurePlay, Brick & Click and Omnichannel models.
  • Serve as the chief eCommerce evangelizer across the business group to guide investment and attainment plans.
  • Influence and guide the end-to-end content pipeline to deliver assets to channel partners across GTM models.
  • Drive eCommerce plan attainment through conversion tactical plans, product presence, merchandising, and demand generation programs via joint business planning and test & learn execution.
  • Implement and champion processes to measure, benchmark, and track key eCommerce programs.
  • Identify, select, deploy, and maintain digital shelf tools, technologies, and capabilities to optimize online catalogs.
  • Develop and share best practices through playbooks, online, and in-person training sessions.
  • Provide thought leadership focused on strategy, trends, technology, and process improvements.
Required Skills and Qualifications

This role requires a candidate with:

  • A Master's degree in Business Administration or Marketing, or an equivalent qualification.
  • Demonstrated experience in eCommerce marketing strategy and execution.
  • Demonstrated experience in digital marketing strategy and execution.
  • A minimum of 15 years of experience in digital marketing and eCommerce, preferably in a B2B environment, with a strong digital focus and customer-facing roles.
  • Proven analytical ability and attention to detail.
  • Knowledge of the Asia B2B eCommerce industry.
  • Experience of activating B2B brands with Marketplace players like eBay, Lazada, Shopee and Amazon.
  • Strong leadership skills with the ability to build and manage high-performance teams.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a fast-paced, dynamic environment.
Benefits

The successful candidate will have opportunities to:

  • Lead cross-functional teams and drive business growth.
  • Develop and execute innovative digital marketing strategies.
  • Work with international team members and coordinate with global, regional and country teams.
  • Manage budgets and track campaign performance.
  • Familiarize themselves with digital shelf tools and technologies.
Others

This is a unique opportunity to join a leading organization and contribute to the development of its eCommerce marketing function. The ideal candidate will be able to leverage their expertise to drive business growth and innovation in the Asia region.

  • Marketing Strategy Director

    2 weeks ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000

    Drive business growth through strategic marketing initiatives as a Marketing Strategy Director.About the Role:This leadership position oversees the development and execution of comprehensive marketing plans to expand customer engagement and revenue.Design and implement data-driven marketing strategies to optimize ROI and drive business expansionLeverage...

  • Digital Strategy Director

    1 week ago

    Sydney, New South Wales, Australia beBeeStrategy Full time $120,000 - $160,000

    Job DescriptionWe are seeking a skilled Digital Strategy Director to lead our online team and develop innovative digital strategies.Key Responsibilities:Develop and execute comprehensive digital content plans to engage audiences across multiple channels.Drive the growth and profitability of e-commerce platforms, ensuring seamless user experiences and...

  • Director of Marketing Strategy

    2 weeks ago

    Sydney, New South Wales, Australia beBeeStrategy Full time $120,000

    Marketing DirectorWe are seeking a seasoned Marketing Director to spearhead our marketing efforts.Prominent role in strategy and implementation of loyalty campaignsKey responsibility for analyzing performance and engagement metrics to inform optimization recommendationsOngoing evaluation and improvement of campaign elements, including rules, offer display,...

  • Digital Marketing Director

    2 weeks ago

    Sydney, New South Wales, Australia beBeeExperience Full time $120,000 - $140,000

    Job Title:Digital Marketing Director Job Description: The role of the Digital Marketing Director is to drive growth and lead our digital marketing strategy. You will oversee all aspects of digital marketing, from campaign planning and execution to analytics and reporting. Develop and implement a comprehensive digital marketing strategy that aligns with our...

  • Digital Marketing Director

    2 weeks ago

    Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $120,000 - $160,000

    Digital Marketing DirectorWe are seeking a highly motivated Digital Marketing Director to become part of a passionate and engaged team. Job Description:As a key member of our organization, the successful candidate will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels. This includes social media...

  • Digital Marketing Director

    2 weeks ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000

    About the Role: We are seeking a Digital Marketing Director to lead our digital marketing efforts and drive commercial growth through brand-led, full-funnel marketing.Campaign Strategy & Execution: Develop and execute integrated marketing campaigns across ATL, digital, and performance channels, translating business growth targets into marketing programs with...

  • Director of Digital Marketing

    2 weeks ago

    Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $180,000

    Marketing Director Role Overview">This key marketing position focuses on driving high-volume customer acquisition through strategic and hands-on digital marketing approaches.You will be responsible for developing and executing a scalable digital marketing strategy to scale the user base, increase engagement, and expand into new markets.This leadership role...

  • Paid Social Director

    2 weeks ago

    Sydney, New South Wales, Australia Latitude Digital Marketing Full time

    At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration.We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all...

  • Director, Digital Audience Strategy, ANZ

    2 weeks ago

    Sydney, New South Wales, Australia Salesforce Full time

    Director, Digital Audience Strategy, ANZ Join to apply for the Director, Digital Audience Strategy, ANZ role at Salesforce. The Director, Digital Audience Strategy for ANZ is the custodian of our Digital audience experience, responsible for shaping a cohesive and compelling journey across Salesforce's Australia and New Zealand (ANZ) web and email...

  • Director, Digital Audience Strategy, ANZ

    2 weeks ago

    Sydney, New South Wales, Australia Salesforce Full time

    Director, Digital Audience Strategy, ANZJoin to apply for the Director, Digital Audience Strategy, ANZ role at Salesforce.The Director, Digital Audience Strategy for ANZ is the custodian of our Digital audience experience, responsible for shaping a cohesive and compelling journey across Salesforce's Australia and New Zealand (ANZ) web and email channels....