Director of Digital Marketing

6 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $180,000

Marketing Director Role Overview

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This key marketing position focuses on driving high-volume customer acquisition through strategic and hands-on digital marketing approaches.

You will be responsible for developing and executing a scalable digital marketing strategy to scale the user base, increase engagement, and expand into new markets.

This leadership role involves guiding a team while actively contributing across all key marketing channels.

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  • Develop and implement data-driven digital marketing strategies to drive high-volume customer acquisition and engagement.">
  • Optimise MQL generation, book-a-demo conversions, and pipeline growth through data analysis and decision-making.">
  • Oversight of multi-channel approaches: paid media, SEO, content marketing, email automation, and organic growth strategies.">
  • Drive product-led growth: Focus on scalable, product-first marketing strategies that fuel user adoption and retention.">
  • Hands-on contribution: Roll up your sleeves and actively contribute across performance marketing, content creation, campaign execution, and conversion rate optimisation.">
  • Mentor and scale: Lead a high-performing marketing team, fostering innovation and collaboration.">
  • Market expansion: Support growth into new markets and verticals with tailored go-to-market strategies.">
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Requirements:

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  • B2B SaaS expertise: Proven experience in marketing high-volume B2B SaaS products with a focus on product-led growth.">
  • Growth mindset: Strong background in digital-first, performance-driven strategies that drive measurable results.">
  • Data-driven and hands-on: Comfortable diving into details, optimising campaigns, and making real-time adjustments to improve performance.">
  • Multi-channel proficiency: Hands-on expertise in paid acquisition, SEO, social, email, content marketing, and conversion rate optimisation.">
  • Leadership and execution: Ability to lead by example while also empowering a team to succeed.">
  • Analytical and results-oriented: Strong ability to measure marketing performance, track KPIs, and optimise for growth.">

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