Senior Beauty Marketing Strategist for WPP's Prestigious Beauty Brands

1 month ago


Melbourne, Victoria, Australia GroupM Full time
Unlock the Future of Beauty Marketing with WPP's GroupM

We are seeking a seasoned Senior Beauty Marketing Strategist to lead our team in creating groundbreaking campaigns for L'Oréal Groupe's esteemed beauty brands. As the driving force behind WPP's Beauty Tech Labs, you will spearhead innovation and excellence in influencer marketing, social media, and digital engagement.

About the Role:

  • Salary: $120,000 - $180,000 per annum, depending on experience, plus bonus incentives.
  • Lead a high-performing team of 20+ professionals across creative, content, social, and influencer marketing disciplines to deliver top-tier campaigns and results.
  • Develop and execute social-first, data-driven influencer campaigns that drive brand awareness, engagement, and sales, establishing best practices in the industry.
  • Serve as a thought leader in the beauty and influencer marketing space, driving education and inspiration both internally and externally.
  • Collaborate closely with L'Oréal Groupe (CDMO and Brand Divisions), key influencers and creators, as well as talent agents to create authentic brand stories that resonate with today's beauty consumers.

About You:

  • Possess 5+ years of experience in beauty marketing, influencer marketing, or a related field, with a proven track record of success.
  • Have expertise in social media, digital engagement, and influencer marketing strategies.
  • Be a strong leader who can guide and inspire a talented team to achieve outstanding results.
  • Be an innovative thinker who can develop and implement cutting-edge marketing solutions.

Why Join Us:

  • Grow your career within WPP, the world's largest marketing communications company, with opportunities for professional development and advancement.
  • Work with prestigious clients like L'Oréal Groupe and collaborate with top-level stakeholders to deliver exceptional results.
  • Enjoy a dynamic work environment that fosters collaboration, creativity, and innovation.


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