Chief Marketing Strategist for Mining Technology
1 week ago
About Micromine
We are a multinational company at the forefront of next-generation mining technology. Our technology is used worldwide, and we have offices in 9 countries.
What We Offer
An established fast-growing business with great benefits:
- High growth opportunities for our people
- Work from home (WFH) and flexibility options to balance work and life
- 12 weeks paid parental leave – primary and secondary carers
- Free gym membership
- Employee Assistance Program for you and your family
- Social Connection and Responsibility Program
- Delicious fresh fruit and coffee in the office
- Discounted private health insurance
- Novated leasing
- The opportunity to work across both the Mining and Technology sectors
- A modern office within Brisbane's, Fortitude Valley
About The Opportunity
This position involves defining and executing marketing plans that drive adoption, engagement, and revenue growth for various products. You will be responsible for positioning our products, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Be responsible for creating and executing end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
About You
You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space.
Key requirements include:
- Senior experience in B2B product marketing.
- Proven track record in developing product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
- Ideal experience within the software / SAAS space.
- Mining industry experience or exposure is a plus.
- Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
- Responsible for product suite revenue and growth goals.
- Comfortable using collaboration, CRM, and marketing automation tools.
Salary: Approximately $120,000 - $150,000 per annum
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