Senior Performance Executive
3 days ago
About Havas Media
Havas Media is a leading media agency that invests in media that matters. We understand where to find the most meaningful media using our unique Mx system. Our goal is to create a Media Experience (Mx) that connects our clients with their target audience – in the context of where they are, through the content they pay attention to.
The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.
We are part of the Havas Group, the fifth largest marketing communications group in the world, with 20,000 staff operating in 100 countries. Our culture is built on a passion for creativity, media, and innovation, and we take great pride in the work we produce.
The Role
We're looking for a talented Senior Performance Executive to join our rapidly expanding media team. As a Senior Performance Executive, you will be responsible for leading and driving forward SEM strategies across top-tier clients that sit under the Havas Media brand.
You will be accountable for creating and implementing strategies across all core paid media channels, including Google AdWords, Bing Ads, and Lead Gen, while working closely with the Programmatic and Social teams. As a senior member of our team, you will be tasked with mentoring executives and leading client strategies.
Key Responsibilities
- Manage the overall client performance media programs for designated portfolios, including client relationship, strategy, efficiency, and delivery on time and to budget.
- Mentor 1-2 team members, ensuring the timely delivery of high-quality campaigns and their continuing development as professionals.
- Monitor and manage day-to-day running of paid search accounts for clients.
- Ensure all accounts are set up to adhere to best practices and restructure inherited accounts where necessary.
- Forecast accurately expected performance of campaigns for clients.
- Create sharp reports for clients, highlighting main KPIs, insights, and next steps.
- Work with the team to create exceptional and holistic digital media plans, rooted in campaign business objectives, across paid search.
- Accountable for end-to-end delivery of performance and biddable campaigns against targets.
- Integrate automation where possible for time-saving.
- Work closely with the Analytics team to ensure that all campaigns are being run and tested with the rigor needed to gain appropriate learnings.
- Highlight opportunities for innovation and improvement on the client account through media, marketing, creative, technological, or process change.
- Build effective working relationships with staff and key clients.
- Regularly communicate with regional counterparts to create synergy in campaign strategy and approach.
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