Senior Marketing and Brand Manager

4 days ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $100,000 - $130,000
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Job Title: Senior Marketing and Brand Manager \\\\\\\
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Job Description \\\\\\\
Infinite Aged Care is a pioneering residential aged care provider dedicated to transforming the sector. As a values-led organisation, we prioritise integrity, innovation, and inclusion, creating a supportive culture for our team members.About the Role

This pivotal leadership position oversees the full marketing and communications function, driving strategy, brand, communications, people leadership, and reputation management. You will influence organisational direction, support growth, and position Infinite Care as a leading voice in the aged care sector.

Key Responsibilities
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  • Develop and execute long-term marketing and communication strategies aligned with organisational goals.\\\\\\\
  • Shape and evolve our brand identity and oversee all internal and external communications across digital, print, and community channels.\\\\\\\
  • Lead proactive and responsive communication strategies to safeguard our reputation, manage issues, and build trust with stakeholders, regulators, and the community.\\\\\\\
  • Partner with People & Culture to promote Infinite Care as an employer of choice, ensuring our workforce value proposition resonates with current and future employees.\\\\\\\
  • Drive digital transformation by leveraging platforms, tools, and analytics to engage residents, families, and communities, while measuring and optimising impact.\\\\\\\
  • Position Infinite Care as a progressive voice in aged care through advocacy, public relations, and industry engagement.\\\\\\\
  • Collaborate with internal teams, external partners, and community groups to amplify our message, ensuring marketing and communications integrate with organisational priorities.\\\\\\\
  • Oversee end-to-end marketing and communications delivery, from concept to analytics, ensuring measurable impact and aligned with organisational voice.\\\\\\\
  • Lead, mentor, and grow a talented marketing and communications team with a culture of creativity and accountability.\\\\\\\
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Required Skills and Qualifications \\\\\\\
To succeed in this role, you will need:
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  • Demonstrated experience operating in a Marketing and Communications leadership role within aged care, health, community services, or other people-focused industries.\\\\\\\
  • Strong strategic thinking, with proven ability to design and deliver both long-term strategies and tactical campaigns.\\\\\\\
  • Deep expertise in corporate communications, media relations, and issues/crisis management.\\\\\\\
  • Exceptional people leadership skills with the ability to inspire, develop, and engage high-performing teams.\\\\\\\
  • Proven innovation in brand storytelling, campaign design, and creative content management.\\\\\\\
  • Excellent communication skills (written and verbal), with proven experience in overseeing corporate communications, media relations, and stakeholder messaging.\\\\\\\
  • Ability to navigate complex stakeholder environments with empathy and clarity.\\\\\\\
  • Tertiary qualifications in Marketing or related studies are essential.\\\\\\\
  • Strong digital marketing expertise including Facebook Ads Manager, Meta Business Suite, Google Ads, Google Analytics, social media, email marketing, and WordPress or similar.\\\\\\\
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Benefits \\\\\\\
At Infinite Care, you'll have the opportunity to lead a national marketing and communications function, shape the brand and reputation of a leading aged care provider, drive innovation in digital engagement and thought leadership, enjoy professional development, wellbeing initiatives, and flexible work arrangements, and work in a values-led organisation where integrity, innovation, and inclusion are more than words.

We are committed to building a diverse and inclusive team, encouraging applications from people of all backgrounds, abilities, and lived experiences who seek to work for a company that offers a higher purpose caring for elderly members in community.

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