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Senior Marketing Manager
3 weeks ago
We're seeking an accomplished Marketing Strategist to lead our brand into its next chapter.
This is a commercially driven role that requires a unique blend of creativity, analytical skills and project management expertise.
The ideal candidate will have a proven track record of developing and executing integrated marketing strategies that increase visibility, drive traffic and build lasting customer loyalty.
Key Responsibilities:- Develop and implement a national marketing strategy that aligns with our business growth goals.
- Lead the end-to-end planning of seasonal catalogues, promotions and product launches.
- Analyse performance data and customer insights to drive traffic, conversion and long-term value.
- Champion consistent brand storytelling across all channels.
- Collaborate with merchandising and operations to drive integrated retail promotions.
- Deliver supplier-funded marketing activations that add value to our customers and stores.
- Drive the development and expansion of loyalty programs that reward, retain and recognise our customers.
- Use data to personalise experiences and strengthen engagement.
- Oversee communications, rewards and campaign performance.
- Manage digital channels including email, paid media, SEO/SEM and eComm.
- Oversee our social media strategy, calendar, content and community management.
- Track, measure and optimise campaign performance for maximum ROI.
- 5+ years in retail marketing with a proven track record of leading promotions that drive results.
- Experience in customer lifecycle marketing, loyalty programs and digital engagement.
- Strong commercial acumen and understanding of retail, shopper behaviour and supplier dynamics.
- Excellent communication, project management and stakeholder collaboration skills.
- Proficiency in marketing platforms like Meta Ads, Google Analytics, CRM and Loyalty Tools.
We offer a dynamic work environment, opportunities for career growth and professional development, and a competitive compensation package.