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Senior Marketing Manager

3 weeks ago


Gold Coast, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000

We're seeking an accomplished Marketing Strategist to lead our brand into its next chapter.

This is a commercially driven role that requires a unique blend of creativity, analytical skills and project management expertise.

The ideal candidate will have a proven track record of developing and executing integrated marketing strategies that increase visibility, drive traffic and build lasting customer loyalty.

Key Responsibilities:
  • Develop and implement a national marketing strategy that aligns with our business growth goals.
  • Lead the end-to-end planning of seasonal catalogues, promotions and product launches.
  • Analyse performance data and customer insights to drive traffic, conversion and long-term value.
Brand & Retail Marketing
  • Champion consistent brand storytelling across all channels.
  • Collaborate with merchandising and operations to drive integrated retail promotions.
  • Deliver supplier-funded marketing activations that add value to our customers and stores.
Customer Loyalty & Engagement
  • Drive the development and expansion of loyalty programs that reward, retain and recognise our customers.
  • Use data to personalise experiences and strengthen engagement.
  • Oversee communications, rewards and campaign performance.
Digital & Social
  • Manage digital channels including email, paid media, SEO/SEM and eComm.
  • Oversee our social media strategy, calendar, content and community management.
  • Track, measure and optimise campaign performance for maximum ROI.
Requirements:
  • 5+ years in retail marketing with a proven track record of leading promotions that drive results.
  • Experience in customer lifecycle marketing, loyalty programs and digital engagement.
  • Strong commercial acumen and understanding of retail, shopper behaviour and supplier dynamics.
  • Excellent communication, project management and stakeholder collaboration skills.
  • Proficiency in marketing platforms like Meta Ads, Google Analytics, CRM and Loyalty Tools.

We offer a dynamic work environment, opportunities for career growth and professional development, and a competitive compensation package.